Showing posts with label HSC Board Question Papers. Show all posts
Showing posts with label HSC Board Question Papers. Show all posts

HSC OCM Board Question Paper Solution February 2026 (Marathi Medium) – 12th Commerce

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рдмोрд░्рдб рдк्рд░рд╢्рдирдкрдд्рд░िрдХा : рдлेрдм्рд░ुрд╡ाрд░ी реирежреирем

рд╡िрд╖рдп: рд╡ाрдгिрдЬ्рдп рд╕ंрдШрдЯрди рд╡ рд╡्рдпрд╡рд╕्рдеाрдкрди

рд╡ेрд│: рей рддाрд╕ | рдПрдХूрдг рдЧुрдг: реореж

рдк्рд░.рез. (рдЕ) рд░िрдХाрдо्рдпा рдЬाрдЧी рдпोрдЧ्рдп рдкрд░्рдпाрдп рдиिрд╡рдбूрди рд╡िрдзाрдиे рдкुрди्рд╣ा рд▓िрд╣ा :
рез) рдЖрдпुрд░्рд╡िрдо्рдпाрд╕ __________ рддрдд्рдд्рд╡ рд▓ाрдЧू рд╣ोрдд рдиाрд╣ी. рдЙрдд्рддрд░: (рдХ) рдиुрдХрд╕ाрди рднрд░рдкाрдИрдЪे
реи) рдЧ्рд░ाрд╣рдХ рдЖрдгि рдЧ्рд░ाрд╣рдХ рдпांрдЪ्рдпाрддीрд▓ рд╡्рдпрд╡рд╣ाрд░ __________ рдЪ्рдпा рдЕंрддрд░्рдЧрдд рд╣ोрддाрдд. рдЙрдд्рддрд░: (рдм) C2C
рей) рд╡्рдпрд╡рд╕्рдеाрдкрдиेрдЪी рдХाрд░्рдпे __________ рдпा рдХाрд░्рдпाрдиे рд╕ंрдкрддाрдд. рдЙрдд्рддрд░: (рдХ) рдиिрдпंрдд्рд░рдг
рек) рд╡्рдпрд╡рд╕ाрдпाрдиे __________ рд╡ेрд│ोрд╡ेрд│ी рдоाрд╣िрддी рдкुрд░рд╡िрд▓ी рдкाрд╣िрдЬे. рдЙрдд्рддрд░: (рдм) рдоाрд▓рдХांрдиा
рел) рдХिрд░рдХोрд│ рдмाрдЬाрд░ рд╣ा рдЕрд╕ा рдмाрдЬाрд░ рдЖрд╣े рдХी рдЬेрдеे рдХिрд░рдХोрд│ рд╡्рдпाрдкाрд░ी рдк्рд░рдд्рдпрдХ्рд╖рдкрдгे рдоाрд▓ाрдЪी рд╡िрдХ्рд░ी __________ рдпांрдиा рд▓рд╣ाрди рдк्рд░рдоाрдгाрдд рдХрд░рддो. рдЙрдд्рддрд░: (рдХ) рдЙрдкрднोрдХ्рддा
рдк्рд░.рез. (рдм) рдпोрдЧ्рдп рдЬोрдб्рдпा рдЬुрд│рд╡ा :
'рдЕ' рдЧрдЯ 'рдм' рдЧрдЯ (рдЙрдд्рддрд░)
(рдЕ) рдиिрд░्рджेрд╢рдиाрддीрд▓ рдПрдХрд╡ाрдХ्рдпрддा (рей) рдПрдХ рд╡рд░िрд╖्рда - рдПрдХ рдпोрдЬрдиा
(рдм) рдирд▓िрдХेрдж्рд╡ाрд░े рд╡ाрд╣рддूрдХ (Pipeline) (рек) рдкेрдЯ्рд░ोрд▓िрдпрдо рдЖрдгि рдЧॅрд╕
(рдХ) рдиोंрджрдгी (резреж) рдкрд╣िрд▓ी рдкाрдпрд░ी
(рдб) рдЖрд░्рдеिрдХ рдЙрдж्рджेрд╢ (реп) рдирдлा рдоिрд│рд╡िрдгे
(рдЗ) рдмाрдЬाрд░рдкेрдаेрдЪा рд░ाрдЬा (реи) рдЧ्рд░ाрд╣рдХ (Consumer)
рдк्рд░.рез. (рдХ) рдЦाрд▓ीрд▓рдкैрдХी рд╡िрдзाрдиे 'рдмрд░ोрдмрд░' рдХी 'рдЪूрдХ' рддे рд▓िрд╣ा :
рез) рд▓ोрдХ рдЕрджाрд▓рдд рд╣े рдЦрд▒्рдпा рдЕрд░्рдеाрдиे рд▓ोрдХांрдЪे рди्рдпाрдпाрд▓рдп рдо्рд╣рдгूрди рдУрд│рдЦрд▓े рдЬाрддे. рдЙрдд्рддрд░: рдмрд░ोрдмрд░
реи) NEFT рдо्рд╣рдгрдЬे рдиॅрд╢рдирд▓ рдЗрд▓ेрдХ्рдЯ्рд░िрдХ рдлंрдб рдЯ्рд░ाрди्рд╕рдлрд░. рдЙрдд्рддрд░: рдЪूрдХ (рдпोрдЧ्рдп: рдиॅрд╢рдирд▓ рдЗрд▓ेрдХ्рдЯ्рд░ॉрдиिрдХ рдлंрдб рдЯ्рд░ाрди्рд╕рдлрд░)
рей) рд╡िрдкрдгी рд╣ा рд╢рдм्рдж рд▓ॅрдЯिрди рднाрд╖ेрддीрд▓ 'рдоाрд░्рдХेрдЯ्рд╕' рд╢рдм्рджाрдкाрд╕ूрди рдЖрд▓ेрд▓ा рдЖрд╣े. рдЙрдд्рддрд░: рдмрд░ोрдмрд░ (Mercatus)
рек) рд╡्рдпрд╡рд╕्рдеाрдкрдиाрдЪे рдк्рд░рдд्рдпेрдХ рдХाрд░्рдп рдиिрдпोрдЬрдиाрд╡рд░ рдЖрдзाрд░िрдд рдирд╕рддे. рдЙрдд्рддрд░: рдЪूрдХ (рдиिрдпोрдЬрди рд╣े рдоूрд▓рднूрдд рдХाрд░्рдп рдЖрд╣े)
рел) рдФрдж्рдпोрдЧिрдХ рд╢ांрддрддा рд░ाрдЦрдгे рд╣ी рд╡्рдпрд╡рд╕ाрдп рд╕ंрдШрдЯрдиांрдЪी рдЬрдмाрдмрджाрд░ी рдЕрд╕рддे. рдЙрдд्рддрд░: рдмрд░ोрдмрд░
рдк्рд░.рез. (рдб) рдпोрдЧ्рдп рдХ्рд░рдо рд▓ाрд╡ा :
рез) рдЦрд░ेрджी рд╡िрдХ्рд░ी, рд╡рд╕्рддू рдкोрд╣ोрдЪ рдЕрд╡рд╕्рдеा, рдкूрд░्рд╡-рдЦрд░ेрджी рдХिंрд╡ा рд╡िрдХ्рд░ी рдЙрдд्рддрд░: рдкूрд░्рд╡-рдЦрд░ेрджी рдХिंрд╡ा рд╡िрдХ्рд░ी -> рдЦрд░ेрджी рд╡िрдХ्рд░ी -> рд╡рд╕्рддू рдкोрд╣ोрдЪ рдЕрд╡рд╕्рдеा
реи) рдИ-рдоेрд▓, рдЖंрддрд░्рджेрд╢ीрдп рдкрдд्рд░, рдХुрд░िрдЕрд░ рд╕ेрд╡ा. рдЙрдд्рддрд░: рдЖंрддрд░्рджेрд╢ीрдп рдкрдд्рд░ -> рдХुрд░िрдЕрд░ рд╕ेрд╡ा -> рдИ-рдоेрд▓
рей) рдЬिрд▓्рд╣ा рди्рдпाрдпाрдзीрд╢, рд╕рд░्рд╡ोрдЪ्рдЪ рди्рдпाрдпाрд▓рдпाрдЪे рди्рдпाрдпाрдзीрд╢, рдЙрдЪ्рдЪ рди्рдпाрдпाрд▓рдпाрдЪे рди्рдпाрдпाрдзीрд╢. рдЙрдд्рддрд░: рдЬिрд▓्рд╣ा рди्рдпाрдпाрдзीрд╢ -> рдЙрдЪ्рдЪ рди्рдпाрдпाрд▓рдпाрдЪे рди्рдпाрдпाрдзीрд╢ -> рд╕рд░्рд╡ोрдЪ्рдЪ рди्рдпाрдпाрд▓рдпाрдЪे рди्рдпाрдпाрдзीрд╢
рек) рд╕्рдеाрдиिрдХ рдмाрдЬाрд░, рдЖंрддрд░рд░ाрд╖्рдЯ्рд░ीрдп рдмाрдЬाрд░, рд░ाрд╖्рдЯ्рд░ीрдп рдмाрдЬाрд░. рдЙрдд्рддрд░: рд╕्рдеाрдиिрдХ рдмाрдЬाрд░ -> рд░ाрд╖्рдЯ्рд░ीрдп рдмाрдЬाрд░ -> рдЖंрддрд░рд░ाрд╖्рдЯ्рд░ीрдп рдмाрдЬाрд░
рел) рдиिрдпंрдд्рд░рдг, рд╕ंрдШрдЯрди, рдиिрдпोрдЬрди. рдЙрдд्рддрд░: рдиिрдпोрдЬрди -> рд╕ंрдШрдЯрди -> рдиिрдпंрдд्рд░рдг
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рдк्рд░. реи. рдЦाрд▓ीрд▓ рд╕ंрдЬ्рдЮा/рд╕ंрдХрд▓्рдкрдиा рд╕्рдкрд╖्рдЯ рдХрд░ा (рдХोрдгрдд्рдпाрд╣ी рдЪाрд░) : [рео рдЧुрдг]
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рез) рдоोрдмрджрд▓ा рддрдд्рдд्рд╡ (Principle of Remuneration)

рдЕрд░्рде: рд╣ेрди्рд░ी рдлेрдпॉрд▓ рдпांрдиी рдоांрдбрд▓ेрд▓्рдпा рдпा рддрдд्рдд्рд╡ाрдиुрд╕ाрд░ рдХрд░्рдордЪाрд▒्рдпांрдиा рджिрд▓ा рдЬाрдгाрд░ा рдоोрдмрджрд▓ा (рдкрдЧाрд░/рдордЬुрд░ी) рд╣ा рди्рдпाрдп्рдп рдЖрдгि рд╡ाрдЬрд╡ी рдЕрд╕ाрд╡ा.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рдоोрдмрджрд▓ा рдЕрд╕ा рдЕрд╕ाрд╡ा рдЬ्рдпाрдоुрд│े рдХрд░्рдордЪाрд░ी рдЖрдгि рдоाрд▓рдХ рджोрдШांрдиाрд╣ी рд╕рдоाрдзाрди рдоिрд│ेрд▓.
  • рдпोрдЧ्рдп рдоोрдмрджрд▓्рдпाрдоुрд│े рдХрд░्рдордЪाрд▒्рдпांрдЪी рдХाрд░्рдпрдХ्рд╖рдорддा рдЖрдгि рдЙрдд्рдкाрджрдХрддा рд╡ाрдврддे.
  • рдоाрд▓рдХ рдЖрдгि рдХрд░्рдордЪाрд░ी рдпांрдЪ्рдпाрддीрд▓ рд╕ंрдмंрдз рд╕ुрдзाрд░рдг्рдпाрд╕ рдорджрдд рд╣ोрддे.
реи) рд╡्рдпрд╡рд╕्рдеाрдкрди (Management)

рдЕрд░्рде: рдЗрддрд░ांрдХрдбूрди рдХाрдо рдХрд░ूрди рдШेрдг्рдпाрдЪी рдХрд▓ा рдо्рд╣рдгрдЬे рд╡्рдпрд╡рд╕्рдеाрдкрди рд╣ोрдп. рддрд╕ेрдЪ рд╕ंрдШрдЯрдиाрдд्рдордХ рдЙрдж्рджिрд╖्рдЯे рд╕ाрдз्рдп рдХрд░рдг्рдпाрд╕ाрдаी рдоाрдирд╡ी, рдЖрд░्рдеिрдХ рдЖрдгि рднौрддिрдХ рд╕ंрд╕ाрдзрдиांрдЪा рд╡ाрдкрд░ рдХрд░рдг्рдпाрдЪी рдк्рд░рдХ्рд░िрдпा рдо्рд╣рдгрдЬे рд╡्рдпрд╡рд╕्рдеाрдкрди.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рд╡्рдпрд╡рд╕्рдеाрдкрди рд╣ी рдПрдХ рдХрд▓ा (рд▓ोрдХांрдиा рд╣ाрддाрд│рдгे) рдЖрдгि рд╢ाрд╕्рдд्рд░ (рдЬ्рдЮाрдиाрдЪी рд╢ाрдЦा) рдЖрд╣े.
  • рдпाрдд рдиिрдпोрдЬрди, рд╕ंрдШрдЯрди, рдХрд░्рдордЪाрд░ी рд╡्рдпрд╡рд╕्рдеाрдкрди, рдиिрд░्рджेрд╢рди, рд╕рдорди्рд╡рдп рдЖрдгि рдиिрдпंрдд्рд░рдг рдпा рдХाрд░्рдпांрдЪा рд╕рдоाрд╡ेрд╢ рд╣ोрддो.
рей) рд╕ंрджेрд╢рд╡рд╣рди / рд╕ंрдк्рд░ेрд╖рдг (Communication)

рдЕрд░्рде: рдоाрд╣िрддी, рдХрд▓्рдкрдиा, рддрде्рдп, рд╡िрдЪाрд░, рдорддे рдЖрдгि рднाрд╡рдиा рдПрдХा рд╡्рдпрдХ्рддीрдХрдбूрди рджुрд╕рд▒्рдпा рд╡्рдпрдХ्рддीрдХрдбे рдкोрд╣ोрдЪрд╡рдг्рдпाрдЪी рдк्рд░рдХ्рд░िрдпा рдо्рд╣рдгрдЬे рд╕ंрджेрд╢рд╡рд╣рди рд╣ोрдп.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рд╣ी рдПрдХ рдж्рд╡िрдоाрд░्рдЧी рдк्рд░рдХ्рд░िрдпा рдЖрд╣े рдЬ्рдпाрдд рдк्рд░ेрд╖рдХ (Sender) рдЖрдгि рдк्рд░ाрдк्рддрдХрд░्рддा (Receiver) рдпांрдЪा рд╕рдоाрд╡ेрд╢ рдЕрд╕рддो.
  • рд╕ंрджेрд╢рд╡рд╣рди рд╕ंрдШрдЯрдиेрдЪ्рдпा рдпрд╢ाрд╕ाрдаी рдЕрдд्рдпंрдд рдЖрд╡рд╢्рдпрдХ рдЕрд╕рддे.
рек) рд╕ंрдШрдЯрди (Organizing)

рдЕрд░्рде: рдиिрдпोрдЬिрдд рдЙрдж्рджिрд╖्рдЯे рд╕ाрдз्рдп рдХрд░рдг्рдпाрд╕ाрдаी рдХाрдоे рдУрд│рдЦрдгे, рдЧрдЯ рдХрд░рдгे, рдЬрдмाрдмрджाрд░ी рд╡ рдЕрдзिрдХाрд░ рд╕ोрдкрд╡рдгे рдЖрдгि рд╕ंрдмंрдз рдк्рд░рд╕्рдеाрдкिрдд рдХрд░рдгे рдпा рдк्рд░рдХ्рд░िрдпेрд▓ा рд╕ंрдШрдЯрди рдо्рд╣рдгрддाрдд.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рдпाрдоुрд│े рдХाрдоाрдЪी рд╡ рд╕ंрд╕ाрдзрдиांрдЪी рдпोрдЧ्рдп рд░рдЪрдиा рддрдпाрд░ рд╣ोрддे.
  • рдпाрдоुрд│े рдХाрдоाрддीрд▓ рдЧोंрдзрд│ рдЖрдгि рдкुрдирд░ाрд╡ृрдд्рддी рдЯाрд│рддा рдпेрддे.
рел) рд╡िрдоा (Insurance)

рдЕрд░्рде: рд╡िрдоा рд╣ा рджोрди рдкрдХ्рд╖ांрдордзीрд▓ рдХрд░ाрд░ рдЖрд╣े, рдЬ्рдпाрдордз्рдпे рд╡िрдоा рдХंрдкрдиी (Insurer) рд╡िрдоाрдзाрд░рдХाрд▓ा (Insured) рд╕ंрднाрд╡्рдп рдЖрд░्рдеिрдХ рдиुрдХрд╕ाрдиीрдкाрд╕ूрди рднрд░рдкाрдИ рджेрдг्рдпाрдЪे рдоाрди्рдп рдХрд░рддे.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рд╡िрдоा рд╣рдк्рддा (Premium): рдЬोрдЦीрдо рд╕्рд╡ीрдХाрд░рд▓्рдпाрдмрдж्рджрд▓ рд╡िрдоाрдзाрд░рдХाрдиे рдХंрдкрдиीрд▓ा рджिрд▓ेрд▓ा рдоोрдмрджрд▓ा.
  • рд╣े рдЬोрдЦीрдо рд╣рд╕्рддांрддрд░рдгाрдЪे рд╕ाрдзрди рдЖрд╣े.
рем) рдЬрдирд╣िрдд рдпाрдЪिрдХा (Public Interest Litigation)

рдЕрд░्рде: рдЬрдирд╣िрдд рдпाрдЪिрдХा рдо्рд╣рдгрдЬे рд╡ैрдпрдХ्рддिрдХ рд╣рдХ्рдХांрдЪ्рдпा рдЕंрдорд▓рдмрдЬाрд╡рдгीрд╕ाрдаी рдирд╡्рд╣े рддрд░ рд╕ाрд░्рд╡рдЬрдиिрдХ рд╣िрддाрдЪ्рдпा рдХिंрд╡ा рд╕ाрдоाрди्рдп рдЬрдирддेрдЪ्рдпा рдорд╣рдд्рдд्рд╡ाрдЪ्рдпा рдоुрдж्рдж्рдпांрд╕ाрдаी рди्рдпाрдпाрд▓рдпाрдд рджाрдЦрд▓ рдХेрд▓ेрд▓ी рдпाрдЪिрдХा.

рдорд╣рдд्рд╡ाрдЪे рдоुрдж्рджे:

  • рдХोрдгрддाрд╣ी рдЬाрдЧрд░ूрдХ рдиाрдЧрд░िрдХ рд╣ी рдпाрдЪिрдХा рджाрдЦрд▓ рдХрд░ू рд╢рдХрддो.
  • рдпाрдЪा рдоुрдЦ्рдп рдЙрдж्рджेрд╢ рд╕рдоाрдЬाрддीрд▓ рджुрд░्рдмрд▓ рдШрдЯрдХांрдиा рди्рдпाрдп рдоिрд│рд╡ूрди рджेрдгे рдЖрдгि рдкрд░्рдпाрд╡рд░рдгाрд╕ाрд░рдЦ्рдпा рд╕ाрд░्рд╡рдЬрдиिрдХ рдк्рд░рд╢्рдиांрд╡рд░ рдЙрдкाрдп рд╢ोрдзрдгे рд╣ा рдЖрд╣े.
рдк्рд░. рей. рдЦाрд▓ीрд▓ рдШрдЯрдиा рдХिंрд╡ा рдк्рд░рд╕ंрдЧाрдЪा рдЕрдн्рдпाрд╕ рдХрд░ूрди рдЖрдкрд▓े рдордд рд▓िрд╣ा (рдХोрдгрддेрд╣ी рджोрди) :
рдк्рд░рд╕ंрдЧ рез: рд╢्рд░ी рд░рдордг рдПрдХ рдпрд╢рд╕्рд╡ी рдЙрдд्рдкाрджрдХ рдЖрд╣ेрдд... рдд्рдпांрдЪ्рдпाрдХрдбे рдХрдЪ्рдЪा рдЖрдгि рдЙрдд्рдкाрджिрдд рдоाрд▓ाрдЪा рд╕ाрдаा рдЖрд╣े... рдд्рдпांрдиा рд╕ंрд░рдХ्рд╖рдгाрд╕ंрдмंрдзी рдХाрд│рдЬी рд╡ाрдЯрддे... рдд्рдпांрдиा рдПрдХा рд╢ाрдЦेрддूрди рджुрд╕рд▒्рдпा рд╢ाрдЦेрдд рдоाрд▓ рдкाрдард╡ाрд╡ा рд▓ाрдЧрддो... рдиिрдзीрдЪी рдЖрд╡рд╢्рдпрдХрддा рдЖрд╣े.
(рдЕ) рдд्рдпांрдиा рдоाрд▓ाрдЪे рд╕рд░्рд╡ рдк्рд░рдХाрд░рдЪ्рдпा рдзोрдХ्рдпाрдкाрд╕ूрди рд╕ंрд░рдХ्рд╖рдг рджेрдгाрд░ी рд╕ेрд╡ा рд╕ुрдЪрд╡ा. рдЙрдд्рддрд░: рдд्рдпांрдиा рдЧोрджाрдо (Warehousing) рд╕ेрд╡ा рдоाрд▓ाрдЪे рд╕ंрд░рдХ्рд╖рдг рдХрд░рдг्рдпाрд╕ाрдаी рдЙрдкрдпोрдЧी рдард░ेрд▓.

(рдм) рдХोрдгрддी рд╕ेрд╡ा рдд्рдпांрдиा рдЬाрдЧेрдЪा рдЕрдбрдерд│ा рджूрд░ рдХрд░рдг्рдпाрд╕ाрдаी рдЙрдкрдпोрдЧी рдард░ेрд▓? рдЙрдд्рддрд░: рд╡ाрд╣рддूрдХ (Transport) рд╕ेрд╡ा рдд्рдпांрдиा рдЬाрдЧेрдЪा рдЕрдбрдерд│ा рджूрд░ рдХрд░рдг्рдпाрд╕ рдорджрдд рдХрд░ेрд▓.

(рдХ) рдХोрдгрдд्рдпा рд╕ेрд╡ेрдж्рд╡ाрд░े рд╢्рд░ी рд░рдордг рдЕрд░्рдерд╕ाрд╣ाрдп्рдп рдоिрд│рд╡ू рд╢рдХрддाрдд? рдЙрдд्рддрд░: рд╢्рд░ी рд░рдордг рдмँрдХिंрдЧ (Banking) рд╕ेрд╡ेрдж्рд╡ाрд░े рдЕрд░्рдерд╕ाрд╣ाрдп्рдп рдоिрд│рд╡ू рд╢рдХрддाрдд.
рдк्рд░рд╕ंрдЧ реи: рдЕрдЬрдп [www.flipkart.com](https://www.flipkart.com) рд╡рд░ूрди рд╡рд╕्рддू рдЦрд░ेрджी рдХрд░рддो рдЖрдгि рд╢िрддрд▓ ebay.com рд╡рд░ूрди рдЬुрди्рдпा рд╡рд╕्рддूंрдЪी рдЦрд░ेрджी рдХрд░рддे.
(рдЕ) C2C рд╢ी рд╕ंрдмंрдзिрдд рд╡ेрдмрд╕ाрдИрдЯ рдХोрдгрддी? рдЙрдд्рддрд░: ebay.com рд╣ी C2C (рдЧ्рд░ाрд╣рдХ рддे рдЧ्рд░ाрд╣рдХ) рд╢ी рд╕ंрдмंрдзिрдд рд╡ेрдмрд╕ाрдИрдЯ рдЖрд╣े.

(рдм) B2C рд╢ी рд╕ंрдмंрдзिрдд рд╡ेрдмрд╕ाрдИрдЯ рдХोрдгрддी? рдЙрдд्рддрд░: [www.flipkart.com](https://www.flipkart.com) рд╣ी B2C (рд╡्рдпрд╡рд╕ाрдп рддे рдЧ्рд░ाрд╣рдХ) рд╢ी рд╕ंрдмंрдзिрдд рд╡ेрдмрд╕ाрдИрдЯ рдЖрд╣े.

(рдХ) рдЕрдЬрдпрдиे рдСрдирд▓ाрдЗрди рд╡्рдпрд╡рд╣ाрд░ рдХрд░рддाрдиा рдХोрдгрддी рдкрд╣िрд▓ी рдкाрдпрд░ी рдЕрдиुрдХрд░рдг рдХрд░ाрд╡ी? рдЙрдд्рддрд░: рдкрд╣िрд▓ी рдкाрдпрд░ी рдо्рд╣рдгрдЬे рдиोंрджрдгी (Registration) рдХрд░рдгे.
рдк्рд░рд╕ंрдЧ рей: рд░ंрдЧाрдЪे рдЙрдд्рдкाрджрди рдХрд░рдгाрд░ी рд╕ंрд╕्рдеा рдк्рд░рдХ्рд░िрдпा рди рдХेрд▓ेрд▓े рд╡िрд╖ाрд░ी рд╕ांрдбрдкाрдгी рдирджीрдд рд╕ोрдбрддे, рдЬ्рдпाрдоुрд│े рдЖрд░ोрдЧ्рдп рд╕рдорд╕्рдпा рдиिрд░्рдоाрдг рдЭाрд▓्рдпा рдЖрд╣ेрдд.
(рдЕ) рд░ंрдЧांрдЪे рдЙрдд्рдкाрджрди рдХрд░рдгाрд▒्рдпा рд╕ंрд╕्рдеेрдиे рдХोрдгрдд्рдпा рд╕्рд╡рд░ूрдкाрдЪ्рдпा рдЬрдмाрдмрджाрд░ीрдХрдбे рджुрд░्рд▓рдХ्рд╖ рдХेрд▓े рдЖрд╣े? рдЙрдд्рддрд░: рд╕ंрд╕्рдеेрдиे рд╕рдоाрдЬ рдЖрдгि рдкрд░्рдпाрд╡рд░рдгाрдк्рд░рддी рдЕрд╕рд▓ेрд▓्рдпा рд╕ाрдоाрдЬिрдХ рдЬрдмाрдмрджाрд░ीрдХрдбे рджुрд░्рд▓рдХ्рд╖ рдХेрд▓े рдЖрд╣े.

(рдм) рддे рдХोрдгрдд्рдпा рдк्рд░рдХाрд░рдЪे рдк्рд░рджूрд╖рдг рдХрд░рддाрдд? рдЙрдд्рддрд░: рддे рдЬрд▓ рдк्рд░рджूрд╖рдг (Water Pollution) рдХрд░рдд рдЖрд╣ेрдд.

(рдХ) рд░ंрдЧांрдЪे рдЙрдд्рдкाрджрди рдХрд░рдгाрд▒्рдпा рд╕ंрд╕्рдеेрдиे рдШ्рдпाрд╡рдпाрдЪा рдХोрдгрддाрд╣ी рдПрдХ рдЦрдмрд░рджाрд░ीрдЪा рдЙрдкाрдп рдирдоूрдж рдХрд░ा. рдЙрдд्рддрд░: рдд्рдпांрдиी рд╕ांрдбрдкाрдгी рдирджीрдд рд╕ोрдбрдг्рдпाрдкूрд░्рд╡ी рдд्рдпाрд╡рд░ рдк्рд░рдХ्рд░िрдпा (Effluent Treatment) рдХेрд▓ी рдкाрд╣िрдЬे.
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рдк्рд░. рек. рдЦाрд▓ीрд▓ рдлрд░рдХ рд╕्рдкрд╖्рдЯ рдХрд░ा (рдХोрдгрддेрд╣ी рддीрди) : [резреи рдЧुрдг]
рез) рдиिрд░्рджेрд╢рди рдЖрдгि рдиिрдпंрдд्рд░рдг (Directing and Controlling)
рдлрд░рдХाрдЪा рдоुрдж्рджा рдиिрд░्рджेрд╢рди рдиिрдпंрдд्рд░рдг
рдЕрд░्рде рдХрд░्рдордЪाрд▒्рдпांрдиा рд╕ूрдЪрдиा рджेрдгे, рдоाрд░्рдЧрджрд░्рд╢рди рдХрд░рдгे, рдк्рд░ेрд░рдгा рджेрдгे рд╡ рдд्рдпांрдЪ्рдпाрд╡рд░ рджेрдЦрд░ेрдЦ рдХрд░рдгे рдо्рд╣рдгрдЬे рдиिрд░्рджेрд╢рди рд╣ोрдп. рдк्рд░рдд्рдпрдХ्рд╖ рдХाрдордЧिрд░ीрдЪी рдоाрдирдХांрд╢ी рддुрд▓рдиा рдХрд░рдгे рдЖрдгि рдд्рд░ुрдЯी рдЖрдврд│рд▓्рдпाрд╕ рд╕ुрдзाрд░рдгा рдХрд░рдгे рдо्рд╣рдгрдЬे рдиिрдпंрдд्рд░рдг рд╣ोрдп.
рдХ्рд░рдо рд╣े рд╕ंрдШрдЯрди рдЖрдгि рдХрд░्рдордЪाрд░ी рд╡्рдпрд╡рд╕्рдеाрдкрдиाрдиंрддрд░ рдпेрддे. рд╣े рдХृрддीрд▓ा рд╕ुрд░ुрд╡ाрдд рдХрд░рддे. рд╣े рд╡्рдпрд╡рд╕्рдеाрдкрди рдк्рд░рдХ्рд░िрдпेрддीрд▓ рд╢ेрд╡рдЯрдЪे рдХाрд░्рдп рдЖрд╣े.
рдЙрдж्рджेрд╢ рдХрд░्рдордЪाрд▒्рдпांрдХрдбूрди рдк्рд░рднाрд╡ीрдкрдгे рдХाрдо рдХрд░ूрди рдШेрдгे рд╣ा рдЙрдж्рджेрд╢ рдЕрд╕рддो. рдард░рд╡рд▓ेрд▓्рдпा рдпोрдЬрдиेрдиुрд╕ाрд░ рдХाрдо рдЭाрд▓े рдХी рдиाрд╣ी рд╣े рдкाрд╣рдгे рд╣ा рдЙрдж्рджेрд╢ рдЕрд╕рддो.
реи) рд░рд╕्рддे рд╡ाрд╣рддूрдХ рдЖрдгि рд░ेрд▓्рд╡े рд╡ाрд╣рддूрдХ
рдлрд░рдХाрдЪा рдоुрдж्рджा рд░рд╕्рддे рд╡ाрд╣рддूрдХ рд░ेрд▓्рд╡े рд╡ाрд╣рддूрдХ
рд╡ेрдЧ рд░рд╣рджाрд░ी рдЖрдгि рд░рд╕्рдд्рдпांрдЪ्рдпा рд╕्рдеिрддीрдоुрд│े рдпाрдЪा рд╡ेрдЧ рдорд░्рдпाрджिрдд рдЕрд╕рддो. рд░рд╕्рддे рд╡ाрд╣рддुрдХीрдЪ्рдпा рддुрд▓рдиेрдд рд░ेрд▓्рд╡ेрдЪा рд╡ेрдЧ рдЬाрд╕्рдд рдЕрд╕рддो.
рджाрд░ाрдкрд░्рдпंрдд рд╕ेрд╡ा рд░рд╕्рддे рд╡ाрд╣рддूрдХ рджाрд░ाрдкрд░्рдпंрдд рд╕ेрд╡ा (Door-to-door) рдкुрд░рд╡рддे. рд░ेрд▓्рд╡े рд╡ाрд╣рддूрдХ рджाрд░ाрдкрд░्рдпंрдд рд╕ेрд╡ा рдкुрд░рд╡ू рд╢рдХрдд рдиाрд╣ी.
рдЙрдкрдпुрдХ्рддрддा рдХрдоी рдЕंрддрд░ाрд╕ाрдаी рдЖрдгि рдиाрд╢рд╡ंрдд рд╡рд╕्рддूंрд╕ाрдаी рдЙрдкрдпुрдХ्рдд. рд▓ांрдм рдЕंрддрд░ाрд╕ाрдаी рдЖрдгि рдЬрдб рдоाрд▓ाрд╕ाрдаी рдЙрдкрдпुрдХ्рдд.
рей) рдкрд░ंрдкрд░ाрдЧрдд рд╡्рдпрд╡рд╕ाрдп рдЖрдгि рдИ-рд╡्рдпрд╡рд╕ाрдп
рдлрд░рдХाрдЪा рдоुрдж्рджा рдкрд░ंрдкрд░ाрдЧрдд рд╡्рдпрд╡рд╕ाрдп рдИ-рд╡्рдпрд╡рд╕ाрдп (E-business)
рд╕्рдеाрдкрдиा рдЬाрдЧा рдЖрдгि рдХाрдпрджेрд╢ीрд░ рдмाрдмींрдоुрд│े рд╕्рдеाрдкрдиा рдХрд░рдгे рдХрдаीрдг рдЕрд╕рддे. рдЗंрдЯрд░рдиेрдЯрдоुрд│े рд╕्рдеाрдкрдиा рдХрд░рдгे рд╕ोрдкे рдЕрд╕рддे.
рднौрддिрдХ рдЕрд╕्рддिрдд्рд╡ рджुрдХाрдиे рдХिंрд╡ा рдХाрд░्рдпाрд▓рдпाрдЪे рднौрддिрдХ рдЕрд╕्рддिрдд्рд╡ рдЖрд╡рд╢्рдпрдХ рдЕрд╕рддे. рднौрддिрдХ рдЕрд╕्рддिрдд्рд╡ाрдЪी рдЧрд░рдЬ рдирд╕рддे, рд╣े рдЖрднाрд╕ी (Virtual) рдЕрд╕рддे.
рдЧ्рд░ाрд╣рдХ рд╕ंрд╡ाрдж рдЧ्рд░ाрд╣рдХांрд╕ोрдмрдд рд╕рдоोрд░ाрд╕рдоोрд░ рд╕ंрд╡ाрдж рд╣ोрддो (Face-to-face). рд╕рдоोрд░ाрд╕рдоोрд░ рд╕ंрд╡ाрдж рд╣ोрдд рдиाрд╣ी (Screen-to-screen).
рек) рдЬिрд▓्рд╣ा рдЖрдпोрдЧ рдЖрдгि рд░ाрд╖्рдЯ्рд░ीрдп рдЖрдпोрдЧ
рдлрд░рдХाрдЪा рдоुрдж्рджा рдЬिрд▓्рд╣ा рдЖрдпोрдЧ рд░ाрд╖्рдЯ्рд░ीрдп рдЖрдпोрдЧ
рдХाрд░्рдпрдХ्рд╖ेрдд्рд░ рдПрдХा рд╡िрд╢िрд╖्рдЯ рдЬिрд▓्рд╣्рдпाрдкुрд░рддे рдорд░्рдпाрджिрдд рдЕрд╕рддे. рд╕ंрдкूрд░्рдг рджेрд╢ाрд╕ाрдаी рдЕрд╕рддे.
рдЖрд░्рдеिрдХ рдорд░्рдпाрджा рдЬ्рдпा рддрдХ्рд░ाрд░ींрдордз्рдпे рд╡рд╕्рддू рдХिंрд╡ा рд╕ेрд╡ेрдЪे рдоूрд▓्рдп релреж рд▓ाрдЦांрдкрд░्рдпंрдд рдЕрд╕рддे, рдд्рдпा рддрдХ्рд░ाрд░ी рдпेрдеे рджाрдЦрд▓ рд╣ोрддाрдд. рдЬ्рдпा рддрдХ्рд░ाрд░ींрдордз्рдпे рдоूрд▓्рдп резреж рдХोрдЯींрдкेрдХ्рд╖ा рдЬाрд╕्рдд рдЕрд╕рддे, рдд्рдпा рддрдХ्рд░ाрд░ी рдпेрдеे рджाрдЦрд▓ рд╣ोрддाрдд.
рдЕрдз्рдпрдХ्рд╖ рдЬिрд▓्рд╣ा рди्рдпाрдпाрдзीрд╢ рд╣ोрдг्рдпाрд╕ рдкाрдд्рд░ рд╡्рдпрдХ्рддी рдЕрдз्рдпрдХ्рд╖ рдЕрд╕рддे. рд╕рд░्рд╡ोрдЪ्рдЪ рди्рдпाрдпाрд▓рдпाрдЪे рдЖрдЬी/рдоाрдЬी рди्рдпाрдпाрдзीрд╢ рдЕрдз्рдпрдХ्рд╖ рдЕрд╕рддाрдд.
рдк्рд░.рел. рдЦाрд▓ीрд▓ рдк्рд░рд╢्рдиांрдЪी рдеोрдбрдХ्рдпाрдд рдЙрдд्рддрд░े рд▓िрд╣ा (рдХोрдгрддेрд╣ी рджोрди) : [рео рдЧुрдг]
рез) рдЧ्рд░ाрд╣рдХांрдЪे рдХोрдгрддेрд╣ी рдЪाрд░ рдЕрдзिрдХाрд░ / рд╣рдХ्рдХ рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдЧ्рд░ाрд╣рдХ рд╕ंрд░рдХ्рд╖рдг рдХाрдпрдж्рдпाрдиुрд╕ाрд░ рдЧ्рд░ाрд╣рдХांрдиा рдоिрд│ाрд▓ेрд▓े рдЪाрд░ рд╣рдХ्рдХ рдЦाрд▓ीрд▓рдк्рд░рдоाрдгे рдЖрд╣ेрдд:

  • рд╕ुрд░рдХ्рд╖िрддрддेрдЪा рдЕрдзिрдХाрд░: рдЧ्рд░ाрд╣рдХांрдЪ्рдпा рдЖрд░ोрдЧ्рдпाрд╕ рдХिंрд╡ा рдЬीрд╡िрддाрд╕ рдзोрдХा рдиिрд░्рдоाрдг рдХрд░рдгाрд▒्рдпा рд╡рд╕्рддूंрдкाрд╕ूрди рд╕ंрд░рдХ्рд╖рдг рдоिрд│рд╡рдг्рдпाрдЪा рдЕрдзिрдХाрд░ рдЧ्рд░ाрд╣рдХाрд▓ा рдЖрд╣े (рдЙрджा. рд╡िрдж्рдпुрдд рдЙрдкрдХрд░рдгे).
  • рдоाрд╣िрддीрдЪा рдЕрдзिрдХाрд░: рд╡рд╕्рддूंрдЪी рдЧुрдгрд╡рдд्рддा, рдк्рд░рдоाрдг, рд╢ुрдж्рдзрддा, рдХिंрдордд рдЖрдгि рджрд░्рдЬा рдпाрдмрдж्рджрд▓ рдоाрд╣िрддी рдоिрд│рд╡рдг्рдпाрдЪा рдЕрдзिрдХाрд░ рдЧ्рд░ाрд╣рдХाрд▓ा рдЖрд╣े.
  • рдиिрд╡рдбीрдЪा рдЕрдзिрдХाрд░: рд╡िрд╡िрдз рдк्рд░рдХाрд░рдЪ्рдпा рд╡рд╕्рддूंрдордзूрди рдЖрдкрд▓्рдпा рдкрд╕ंрддीрдЪी рдЖрдгि рдкрд░рд╡рдбрдгाрд░ी рд╡рд╕्рддू рдиिрд╡рдбрдг्рдпाрдЪा рдЕрдзिрдХाрд░ рдЧ्рд░ाрд╣рдХाрд▓ा рдЖрд╣े.
  • рддрдХ्рд░ाрд░ рдиिрд╡ाрд░рдгाрдЪा (рдРрдХрд▓े рдЬाрдг्рдпाрдЪा) рдЕрдзिрдХाрд░: рдЖрдкрд▓ी рддрдХ्рд░ाрд░ рдпोрдЧ्рдп рдоंрдЪाрд╡рд░ рдоांрдбрдг्рдпाрдЪा рдЖрдгि рддी рдРрдХूрди рдШेрдг्рдпाрдЪा рдЕрдзिрдХाрд░ рдЧ्рд░ाрд╣рдХाрд▓ा рдЖрд╣े.
реи) рд╡рд╕्рддू рд╡िрдкрдгрди рдоिрд╢्рд░рдгाрдЪे рек рдкी (4Ps) рд╕्рдкрд╖्рдЯ рдХрд░ा.

рд╡िрдкрдгрди рдоिрд╢्рд░рдгाрдордз्рдпे рдЦाрд▓ीрд▓ рек рдШрдЯрдХांрдЪा рд╕рдоाрд╡ेрд╢ рд╣ोрддो:

  • рд╡рд╕्рддू (Product): рдЧ्рд░ाрд╣рдХांрдЪ्рдпा рдЧрд░рдЬा рдкूрд░्рдг рдХрд░рдгाрд░ी рд╡рд╕्рддू рдХिंрд╡ा рд╕ेрд╡ा. рдпाрдд рд╡рд╕्рддूрдЪा рджрд░्рдЬा, рдбिрдЭाрдЗрди рдЖрдгि рдкॅрдХेрдЬिंрдЧ рдорд╣рдд्рдд्рд╡ाрдЪे рдЕрд╕рддे.
  • рдХिंрдордд (Price): рд╡рд╕्рддूрд╕ाрдаी рдЧ्рд░ाрд╣рдХाрдиे рдоोрдЬрд▓ेрд▓े рдоूрд▓्рдп. рдХिंрдордд рдард░рд╡рддाрдиा рдЙрдд्рдкाрджрди рдЦрд░्рдЪ рдЖрдгि рд╕्рдкрд░्рдзा рд╡िрдЪाрд░ाрдд рдШेрддрд▓ी рдЬाрддे.
  • рд╕्рдеाрди (Place/Distribution): рдпोрдЧ्рдп рд╡ेрд│ी рдЖрдгि рдпोрдЧ्рдп рдаिрдХाрдгी рд╡рд╕्рддू рдЙрдкрд▓рдм्рдз рдХрд░ूрди рджेрдгे. рдпाрдд рд╡िрддрд░рдгाрдЪे рдоाрдз्рдпрдо (Channels) рдорд╣рдд्рдд्рд╡ाрдЪे рдЕрд╕рддे.
  • рд╕ंрд╡рд░्рдзрди (Promotion): рдЧ्рд░ाрд╣рдХांрдиा рд╡рд╕्рддूрдмрдж्рджрд▓ рдоाрд╣िрддी рджेрдгे рдЖрдгि рдЦрд░ेрджी рдХрд░рдг्рдпाрд╕ рдк्рд░рд╡ृрдд्рдд рдХрд░рдгे. рдпाрдд рдЬाрд╣िрд░ाрдд, рд╡ैрдпрдХ्рддिрдХ рд╡िрдХ्рд░ी рдЗрдд्рдпाрджींрдЪा рд╕рдоाрд╡ेрд╢ рд╣ोрддो.
рей) рд╡्рдпाрд╡рд╕ाрдпिрдХ рд╕ेрд╡ांрдЪी рдХोрдгрддीрд╣ी рдЪाрд░ рд╡ैрд╢िрд╖्рдЯ्рдпे рд╕्рдкрд╖्рдЯ рдХрд░ा.
  • рдЕрджृрд╢्рдпрддा (Intangibility): рд╕ेрд╡ा рдбोрд│्рдпांрдиी рдкाрд╣рддा рдпेрдд рдиाрд╣ीрдд рдХिंрд╡ा рд╕्рдкрд░्рд╢ рдХрд░рддा рдпेрдд рдиाрд╣ीрдд. рдд्рдпा рдлрдХ्рдд рдЕрдиुрднрд╡िрддा рдпेрддाрдд.
  • рдЕрд╡िрднाрдЬ्рдпрддा (Inseparability): рд╕ेрд╡ा рдЖрдгि рд╕ेрд╡ा рджेрдгाрд░ा рд╡्рдпрдХ्рддी рдпांрдиा рд╡ेрдЧрд│े рдХрд░рддा рдпेрдд рдиाрд╣ी. (рдЙрджा. рдбॉрдХ्рдЯрд░ рдЖрдгि рдЙрдкрдЪाрд░).
  • рд╡िрд╕ंрдЧрддрддा (Inconsistency): рдк्рд░рдд्рдпेрдХ рд╡ेрд│ी рд╕ेрд╡ेрдЪा рдЕрдиुрднрд╡ рд╡ेрдЧрд│ा рдЕрд╕ू рд╢рдХрддो. рддे рджेрдгाрд▒्рдпा рд╡्рдпрдХ्рддीрд╡рд░ рдЕрд╡рд▓ंрдмूрди рдЕрд╕рддे.
  • рдиाрд╢рд╡ंрддрдкрдгा (Perishability): рд╕ेрд╡ा рд╕ाрдард╡ूрди рдаेрд╡рддा рдпेрдд рдиाрд╣ीрдд. рдЖрдЬрдЪी рди рд╡ाрдкрд░рд▓ेрд▓ी рд╕ेрд╡ा рдХाрдпрдордЪी рд╡ाрдпा рдЬाрддे.
рдк्рд░. рем. рдЦाрд▓ीрд▓ рд╡िрдзाрдиे рд╕рдХाрд░рдг рд╕्рдкрд╖्рдЯ рдХрд░ा (рдХोрдгрддेрд╣ी рджोрди) : [рео рдЧुрдг]
рез) рд╕рдоाрдирддेрдЪे рддрдд्рдд्рд╡ рдорд╣рдд्рдд्рд╡ाрдЪे рдЖрд╣े.

рдХाрд░рдг:

  • рди्рдпाрдп्рдп рд╡ाрдЧрдгूрдХ: рд╣ेрди्рд░ी рдлेрдпॉрд▓ рдпांрдЪ्рдпा рдорддे, рд╡्рдпрд╡рд╕्рдеाрдкрдиाрдиे рд╕рд░्рд╡ рдХрд░्рдордЪाрд▒्рдпांрдиा рд╕рдоाрди рдЖрдгि рди्рдпाрдп्рдп рд╡ाрдЧрдгूрдХ рджिрд▓ी рдкाрд╣िрдЬे. рдЬाрдд, рдзрд░्рдо рдХिंрд╡ा рд▓िंрдЧ рдпाрд╡рд░ूрди рднेрджрднाрд╡ рдирд╕ाрд╡ा.
  • рд╕ंрдШрд░्рд╖ рдЯाрд│рдгे: рд╕рдоाрдирддेрдоुрд│े рдХрд░्рдордЪाрд▒्рдпांрдордз्рдпे рдЕрд╕ंрддोрд╖ рдиिрд░्рдоाрдг рд╣ोрдд рдиाрд╣ी рдЖрдгि рд╡्рдпрд╡рд╕्рдеाрдкрди рд╡ рдХрд░्рдордЪाрд░ी рдпांрдЪ्рдпाрддीрд▓ рд╕ंрдШрд░्рд╖ рдЯाрд│рд▓ा рдЬाрддो.
  • рдиिрд╖्рдаा: рдЬेрд╡्рд╣ा рдХрд░्рдордЪाрд▒्рдпांрдиा рд╕рдоाрди рд╡ाрдЧрдгूрдХ рдоिрд│рддे, рддेрд╡्рд╣ा рдд्рдпांрдЪी рд╕ंрдШрдЯрдиेрдк्рд░рддी рдиिрд╖्рдаा рд╡ाрдврддे рдЖрдгि рддे рдЕрдзिрдХ рдХाрд░्рдпрдХ्рд╖рдорддेрдиे рдХाрдо рдХрд░рддाрдд.
реи) 'рдпोрдЧ्рдп рд╡्рдпрдХ्рддी рдпोрдЧ्рдп рдЬाрдЧेрд╡рд░ рдпोрдЧ्рдп рдоोрдмрджрд▓्рдпाрд╕рд╣' рд╣े рдХрд░्рдордЪाрд░ी рд╡्рдпрд╡рд╕्рдеाрдкрдиेрдЪे рдоूрд▓рднूрдд рддрдд्рдд्рд╡ рдЖрд╣े.

рдХाрд░рдг:

  • рдХाрд░्рдпрдХ्рд╖рдорддा: рдЬेрд╡्рд╣ा рдПрдЦाрдж्рдпा рд╡्рдпрдХ्рддीрд▓ा рдд्рдпाрдЪ्рдпा рдХौрд╢рд▓्рдпाрдиुрд╕ाрд░ рдХाрдо рдоिрд│рддे (рдпोрдЧ्рдп рд╡्рдпрдХ्рддी рдпोрдЧ्рдп рдЬाрдЧेрд╡рд░), рддेрд╡्рд╣ा рдд्рдпाрдЪी рдХाрд░्рдпрдХ्рд╖рдорддा рд╡ाрдврддे.
  • рд╕рдоाрдзाрди: рдпोрдЧ्рдп рдХाрдоाрд╕ाрдаी рдпोрдЧ्рдп рдоोрдмрджрд▓ा рдоिрд│ाрд▓्рдпाрд╕ рдХрд░्рдордЪाрд▒्рдпाрд▓ा рдХाрдоाрдЪे рд╕рдоाрдзाрди рдоिрд│рддे.
  • рд╕ाрдзрдирд╕ाрдордЧ्рд░ीрдЪा рд╡ाрдкрд░: рдпोрдЧ्рдп рдиिрд╡рдбीрдоुрд│े рдоाрдирд╡ी рд╕ंрд╕ाрдзрдиांрдЪा рдЕрдкрд╡्рдпрдп рдЯाрд│рд▓ा рдЬाрддो рдЖрдгि рд╕ंрдШрдЯрдиेрдЪी рдЙрдж्рджिрд╖्рдЯे рд╕ाрдз्рдп рдХрд░рдгे рд╕ोрдкे рдЬाрддे.
рей) рд╡्рдпрд╡рд╕ाрдп рд╕ंрдШрдЯрдиांрдиी, рдкрд░्рдпाрд╡рд░рдг рдк्рд░рджूрд╖рдг рд╡ рдкрд░्рдпाрд╡рд░рдгीрдп рдЕрд╕рдорддोрд▓ рдЯाрд│рд▓ा рдкाрд╣िрдЬे.

рдХाрд░рдг:

  • рд╕ाрдоाрдЬिрдХ рдЬрдмाрдмрджाрд░ी: рд╡्рдпрд╡рд╕ाрдп рд╣ा рд╕рдоाрдЬाрдЪा рдПрдХ рднाрдЧ рдЖрд╣े. рдкрд░्рдпाрд╡рд░рдгाрдЪे рд░рдХ्рд╖рдг рдХрд░рдгे рд╣ी рд╡्рдпрд╡рд╕ाрдпाрдЪी рдиैрддिрдХ рдЬрдмाрдмрджाрд░ी рдЖрд╣े.
  • рдЖрд░ोрдЧ्рдп рд░рдХ्рд╖рдг: рдк्рд░рджूрд╖рдгाрдоुрд│े рдоाрдирд╡ी рдЖрд░ोрдЧ्рдпाрд╡рд░ рдЧंрднीрд░ рдкрд░िрдгाрдо рд╣ोрддाрдд. рд╣рд╡ा, рдкाрдгी рдЖрдгि рдз्рд╡рдиी рдк्рд░рджूрд╖рдг рдЯाрд│рдгे рд╕рдоाрдЬाрдЪ्рдпा рд╣िрддाрдЪे рдЖрд╣े.
  • рдХाрдпрджेрд╢ीрд░ рдмंрдзрди: рд╕рд░рдХाрд░рдиे рдк्рд░рджूрд╖рдгाрдмाрдмрдд рдХрдбрдХ рдХाрдпрджे рдХेрд▓े рдЖрд╣ेрдд. рдд्рдпाрдЪे рдЙрд▓्рд▓ंрдШрди рдХेрд▓्рдпाрд╕ рд╡्рдпрд╡рд╕ाрдпाрд╡рд░ рдХाрд░рд╡ाрдИ рд╣ोрдК рд╢рдХрддे.
рек) рдЧ्рд░ाрд╣рдХांрдЪ्рдпा рд╣рдХ्рдХाрдЪे рд╕ंрд░рдХ्рд╖рдг рдХрд░рдгे рд╣े рдЧ्рд░ाрд╣рдХ рд╕ंрдШрдЯрдиांрдЪे рдз्рдпेрдп рдЕрд╕рддे.

рдХाрд░рдг:

  • рдкिрд│рд╡рдгुрдХीрд╡िрд░ुрдж्рдз рд▓рдвा: рд╡्рдпाрдкाрд░ी рдЕрдиेрдХрджा рднेрд╕рд│, рдХाрд│ाрдмाрдЬाрд░ рдХिंрд╡ा рдЪुрдХीрдЪ्рдпा рдЬाрд╣िрд░ाрддींрдж्рд╡ाрд░े рдЧ्рд░ाрд╣рдХांрдЪी рдлрд╕рд╡рдгूрдХ рдХрд░рддाрдд. рдЧ्рд░ाрд╣рдХ рд╕ंрдШрдЯрдиा рдпाрд╡िрд░ुрдж्рдз рдЖрд╡ाрдЬ рдЙрдард╡рддाрдд.
  • рдЬाрдЧृрддी: рдпा рд╕ंрдШрдЯрдиा рдЧ्рд░ाрд╣рдХांрдиा рдд्рдпांрдЪ्рдпा рд╣рдХ्рдХांрдЪी рдЖрдгि рдЬрдмाрдмрджाрд▒्рдпांрдЪी рдЬाрдгीрд╡ рдХрд░ूрди рджेрддाрдд.
  • рдХाрдпрджेрд╢ीрд░ рдорджрдд: рдЧ्рд░ाрд╣рдХांрдиा рди्рдпाрдпाрд▓рдпाрдд рдХिंрд╡ा рдЧ्рд░ाрд╣рдХ рдоंрдЪाрдХрдбे рддрдХ्рд░ाрд░ рдХрд░рдг्рдпाрд╕ाрдаी рдпा рд╕ंрдШрдЯрдиा рдорджрдд рдЖрдгि рдоाрд░्рдЧрджрд░्рд╢рди рдХрд░рддाрдд.
```
рдк्рд░.рен. рдЦाрд▓ीрд▓ рдк्рд░рд╢्рди рд╕ोрдбрд╡ा (рдХोрдгрддेрд╣ी рджोрди) : [резреж рдЧुрдг]
```
рез) рдЧ्рд░ाрд╣рдХांрд╕ाрдаी рд╡िрдкрдгрдиाрдЪे рдЕрд╕рдгाрд░े рдорд╣рдд्рдд्рд╡ рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдЧ्рд░ाрд╣рдХांрд╕ाрдаी рд╡िрдкрдгрдиाрдЪे рдорд╣рдд्рдд्рд╡ рдЦाрд▓ीрд▓рдк्рд░рдоाрдгे рдЖрд╣े:

  • рдЬाрдЧृрддी рдиिрд░्рдоाрдг рдХрд░рдгे: рд╡िрдкрдгрдиाрдоुрд│े рдЧ्рд░ाрд╣рдХांрдиा рдмाрдЬाрд░ाрдд рдпेрдгाрд▒्рдпा рдирд╡ीрди рд╡рд╕्рддूрдмрдж्рджрд▓, рддिрдЪ्рдпा рдХिंрдорддीрдмрдж्рджрд▓ рдЖрдгि рдЙрдкрдпोрдЧाрдмрдж्рджрд▓ рдоाрд╣िрддी рдоिрд│рддे.
  • рджрд░्рдЬेрджाрд░ рд╡рд╕्рддू: рд╡िрдкрдгрди рд╕ंрд╢ोрдзрдиाрдоुрд│े рдХंрдкрди्рдпा рдЧ्рд░ाрд╣рдХांрдЪ्рдпा рдЧрд░рдЬा рдУрд│рдЦрддाрдд рдЖрдгि рдд्рдпाрдиुрд╕ाрд░ рджрд░्рдЬेрджाрд░ рд╡рд╕्рддू рдкुрд░рд╡рддाрдд.
  • рд╡рд╕्рддूंрдЪी рд╡िрд╡िрдзрддा: рд╡िрдкрдгрдиाрдоुрд│े рдЧ्рд░ाрд╣рдХांрдиा рдиिрд╡рдбीрд╕ाрдаी рдЕрдиेрдХ рдкрд░्рдпाрдп рдЙрдкрд▓рдм्рдз рд╣ोрддाрдд. рдЧ्рд░ाрд╣рдХ рдд्рдпांрдЪ्рдпा рдЖрд╡рдбीрдиुрд╕ाрд░ рд╡рд╕्рддू рдиिрд╡рдбू рд╢рдХрддाрдд.
  • рдХिंрдордд рдиिрдпंрдд्рд░рдг: рд╕्рдкрд░्рдзेрдоुрд│े рдХंрдкрди्рдпा рд╡ाрдЬрд╡ी рдХिंрдорддीрдд рд╡рд╕्рддू рджेрдг्рдпाрдЪा рдк्рд░рдпрдд्рди рдХрд░рддाрдд, рдЬ्рдпाрдЪा рдлाрдпрджा рдЧ्рд░ाрд╣рдХांрдиा рд╣ोрддो.
  • рдЧ्рд░ाрд╣рдХ рд╕рдоाрдзाрди: рд╡िрдХ्рд░ीрдкрд╢्рдЪाрдд рд╕ेрд╡ा рдЖрдгि рддрдХ्рд░ाрд░ рдиिрд╡ाрд░рдг рдпांрд╕ाрд░рдЦ्рдпा рд╕ुрд╡िрдзांрдоुрд│े рдЧ्рд░ाрд╣рдХांрдЪे рд╕рдоाрдзाрди рд╣ोрддे.
реи) рдЙрдж्рдпोрдЬрдХाрдЪी рдХाрд░्рдпे рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдЙрдж्рдпोрдЬрдХ рд╣ा рд╡्рдпрд╡рд╕ाрдпाрдЪा рдоुрдЦ्рдп рдШрдЯрдХ рдЕрд╕рддो. рдд्рдпाрдЪी рдХाрд░्рдпे рдЦाрд▓ीрд▓рдк्рд░рдоाрдгे рдЖрд╣ेрдд:

  • рдиाрд╡ीрди्рдпрдкूрд░्рдгрддा (Innovation): рдирд╡ीрди рд╡рд╕्рддू, рдирд╡ीрди рдЙрдд्рдкाрджрди рдкрдж्рдзрддी рдХिंрд╡ा рдирд╡ीрди рдмाрдЬाрд░рдкेрда рд╢ोрдзрдгे рд╣े рдЙрдж्рдпोрдЬрдХाрдЪे рдоुрдЦ्рдп рдХाрд░्рдп рдЖрд╣े.
  • рдЙрдж्рджिрд╖्рдЯे рдиिрд╢्рдЪिрдд рдХрд░рдгे: рд╡्рдпрд╡рд╕ाрдпाрдЪी рдЕрд▓्рдкрдХाрд▓ीрди рдЖрдгि рджीрд░्рдШрдХाрд▓ीрди рдЙрдж्рджिрд╖्рдЯे рдард░рд╡рдгे.
  • рдмाрдЬाрд░рдкेрдаेрдЪा рд╡िрдХाрд╕: рдЧ्рд░ाрд╣рдХांрдЪी рдоाрдЧрдгी рдУрд│рдЦूрди рдд्рдпाрдиुрд╕ाрд░ рд╡рд╕्рддूंрдЪे рд╡िрдкрдгрди рдХрд░рдгे.
  • рдирд╡ीрди рддंрдд्рд░рдЬ्рдЮाрди: рдмрджрд▓рдд्рдпा рдХाрд│ाрдиुрд╕ाрд░ рд╡्рдпрд╡рд╕ाрдпाрдд рдирд╡ीрди рддंрдд्рд░рдЬ्рдЮाрдиाрдЪा рд╡ाрдкрд░ рдХрд░рдгे.
  • рдЪांрдЧрд▓े рд╕ंрдмंрдз: рдХрд░्рдордЪाрд░ी, рдЧ्рд░ाрд╣рдХ рдЖрдгि рдкुрд░рд╡рдаाрджाрд░ рдпांрдЪ्рдпाрд╢ी рдЪांрдЧрд▓े рд╕ंрдмंрдз рдаेрд╡рдгे.
  • рдиिрдзी рдЙрднाрд░рдгी: рд╡्рдпрд╡рд╕ाрдпाрд╕ाрдаी рдЖрд╡рд╢्рдпрдХ рднांрдбрд╡рд▓ाрдЪी рдЙрднाрд░рдгी рдХрд░рдгे.
рей) рд╢ाрд╕्рдд्рд░ीрдп рд╡्рдпрд╡рд╕्рдеाрдкрдиाрдЪी рдХोрдгрддीрд╣ी рдкाрдЪ рддрдд्рдд्рд╡े рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдПрдл. рдбрдм्рд▓्рдпू. рдЯेрд▓рд░ рдпांрдиी рдоांрдбрд▓ेрд▓ी рддрдд्рдд्рд╡े:

  • рд╡िрдЬ्рдЮाрди рдЖрд╣े, рдЕंрдЧрда्рдпाрдЪा рдиिрдпрдо рдиाрд╣ी (Science, Not Rule of Thumb): рдХाрдо рд╣े рд╡ैрдЬ्рдЮाрдиिрдХ рд╡िрд╢्рд▓ेрд╖рдгाрд╡рд░ рдЖрдзाрд░िрдд рдЕрд╕ाрд╡े, рдЬुрди्рдпा рдЕंрджाрдЬे рдкрдж्рдзрддींрд╡рд░ рдирд╕ाрд╡े.
  • рд╕рдорд░рд╕рддा, рд╡िрд╡ाрдж рдиाрд╣ी (Harmony, Not Discord): рд╡्рдпрд╡рд╕्рдеाрдкрди рдЖрдгि рдХрд░्рдордЪाрд░ी рдпांрдЪ्рдпाрдд рд╕ाрдоंрдЬрд╕्рдп рдЕрд╕ाрд╡े, рд╕ंрдШрд░्рд╖ рдирд╕ाрд╡ा.
  • рдоाрдирд╕िрдХ рдХ्рд░ांрддी (Mental Revolution): рдоाрд▓рдХ рдЖрдгि рдХाрдордЧाрд░ рдпांрдЪ्рдпा рджृрд╖्рдЯिрдХोрдиाрдд рдмрджрд▓ рдЭाрд▓ा рдкाрд╣िрдЬे. рдПрдХрдоेрдХांрдмрдж्рджрд▓ рдЖрджрд░ рдЕрд╕ाрд╡ा.
  • рд╕рд╣рдХाрд░्рдп, рд╡्рдпрдХ्рддिрд╡ाрдж рдиाрд╣ी (Cooperation): рдХाрдо рд╣े рд╕ंрдШрднाрд╡рдиेрдиे рдЖрдгि рд╕рд╣рдХाрд░्рдпाрдиे рдХेрд▓े рдкाрд╣िрдЬे, рд╕्рдкрд░्рдзेрдиे рдирд╡्рд╣े.
  • рдЬрдмाрдмрджाрд░ीрдЪे рд╡िрднाрдЬрди: рдиिрдпोрдЬрди рдХрд░рдг्рдпाрдЪे рдХाрдо рд╡्рдпрд╡рд╕्рдеाрдкрдиाрдЪे рдЖрдгि рдЕंрдорд▓рдмрдЬाрд╡рдгीрдЪे рдХाрдо рдХाрдордЧाрд░ांрдЪे рдЕрд╕ाрд╡े.
рдк्рд░.рео. рдЦाрд▓ीрд▓ рдк्рд░рд╢्рдиाрдЪे рд╕рд╡िрд╕्рддрд░ рдЙрдд्рддрд░ рд▓िрд╣ा (рдХोрдгрддेрд╣ी рдПрдХ) : [рео рдЧुрдг]
рез) рд╡िрдкрдгрдиाрдЪा рдЕрд░्рде рдХाрдп? рд╡िрдкрдгрдиाрдЪी рдХाрд░्рдпे рд╕рд╡िрд╕्рддрд░ рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдЕрд░्рде: рд╡िрдкрдгрди рд╣ी рдПрдХ рдЕрд╢ी рд╕ाрдоाрдЬिрдХ рдк्рд░рдХ्рд░िрдпा рдЖрд╣े рдЬ्рдпाрдж्рд╡ाрд░े рд╡्рдпрдХ्рддी рдЖрдгि рдЧрдЯ рдд्рдпांрдиा рд╣рд╡्рдпा рдЕрд╕рд▓ेрд▓्рдпा рд╡рд╕्рддू рдЖрдгि рд╕ेрд╡ा рдиिрд░्рдоाрдг рдХрд░ूрди, рджेрдКрди рдЖрдгि рд╡िрдиिрдордп рдХрд░ूрди рдЖрдкрд▓्рдпा рдЧрд░рдЬा рдкूрд░्рдг рдХрд░рддाрдд. рд╕ोрдк्рдпा рднाрд╖ेрдд, рдЧ्рд░ाрд╣рдХांрдЪ्рдпा рдЧрд░рдЬा рдУрд│рдЦूрди рдд्рдпा рдирдл्рдпाрд╕рд╣ рдкूрд░्рдг рдХрд░рдгे рдо्рд╣рдгрдЬे рд╡िрдкрдгрди.

```

рд╡िрдкрдгрдиाрдЪी рдХाрд░्рдпे:

  • рд╡िрдкрдгрди рд╕ंрд╢ोрдзрди: рдмाрдЬाрд░ाрддीрд▓ рд╕्рдеिрддी, рдЧ्рд░ाрд╣рдХांрдЪी рдЖрд╡рдб-рдиिрд╡рдб рдЖрдгि рд╕्рдкрд░्рдзрдХ рдпांрдЪा рдЕрдн्рдпाрд╕ рдХрд░рдгे. рдпाрдоुрд│े рдЧ्рд░ाрд╣рдХाрд▓ा рдиेрдордХे рдХाрдп рд╣рд╡े рдЖрд╣े рд╣े рд╕рдордЬрддे.
  • рдЦрд░ेрджी рдЖрдгि рдПрдХрдд्рд░ीрдХрд░рдг: рдЙрдд्рдкाрджрдиाрд╕ाрдаी рдХрдЪ्рдЪा рдоाрд▓ рд╡िрд╡िрдз рдаिрдХाрдгांрд╣ूрди рдЦрд░ेрджी рдХрд░рдгे рдЖрдгि рдПрдХा рдаिрдХाрдгी рдЧोрд│ा рдХрд░рдгे.
  • рд╡рд╕्рддू рд░рдЪрдиा рдЖрдгि рд╡िрдХाрд╕: рдЧ्рд░ाрд╣рдХांрдиा рдЖрдХрд░्рд╖िрдд рдХрд░рдг्рдпाрд╕ाрдаी рд╡рд╕्рддूрдЪे рдбिрдЭाрдЗрди рдЖрдХрд░्рд╖рдХ рдмрдирд╡рдгे. рдЪांрдЧрд▓्рдпा рд░рдЪрдиेрдоुрд│े рд╡рд╕्рддूрдЪी рдЙрдкрдпुрдХ्рддрддा рд╡ाрдврддे.
  • рдк्рд░рдоाрдгीрдХрд░рдг рдЖрдгि рдк्рд░рддрд╡ाрд░ी: рд╡рд╕्рддूंрдЪा рдЖрдХाрд░, рд░ंрдЧ, рджрд░्рдЬा рдпाрдиुрд╕ाрд░ рдоाрдирдХे рдард░рд╡рдгे (рдк्рд░рдоाрдгीрдХрд░рдг) рдЖрдгि рдд्рдпा рдоाрдирдХांрдиुрд╕ाрд░ рд╡рд╕्рддूंрдЪे рдЧрдЯ рдХрд░рдгे (рдк्рд░рддрд╡ाрд░ी). рдЙрджा. рдП-рдЧ्рд░ेрдб, рдмी-рдЧ्рд░ेрдб.
  • рд╡ेрд╖्рдЯрди рдЖрдгि рдЪिрди्рд╣ांрдХрди (Packaging and Labeling): рд╡рд╕्рддूрдЪे рдиुрдХрд╕ाрди рд╣ोрдК рдирдпे рдЖрдгि рддी рдЖрдХрд░्рд╖рдХ рджिрд╕ाрд╡ी рдо्рд╣рдгूрди рдкॅрдХेрдЬिंрдЧ рдХрд░рдгे. рддрд╕ेрдЪ рд╡рд╕्рддूрдЪी рдоाрд╣िрддी (рдХिंрдордд, рдШрдЯрдХ) рд╡ेрд╖्рдЯрдиाрд╡рд░ рдЫाрдкрдгे (Labeling).
  • рдоुрдж्рд░ांрдХрди (Branding): рд╡рд╕्рддूрд▓ा рдУрд│рдЦ рдоिрд│рд╡ूрди рджेрдг्рдпाрд╕ाрдаी рддिрд▓ा рд╡िрд╢िрд╖्рдЯ рдиाрд╡, рдЪिрди्рд╣ рдХिंрд╡ा рд▓ोрдЧो рджेрдгे. рдм्рд░ँрдбрдоुрд│े рд╡рд╕्рддू рд╕्рдкрд░्рдзрдХांрдкेрдХ्рд╖ा рд╡ेрдЧрд│ी рджिрд╕рддे.
  • рдХिंрдордд рдиिрд╢्рдЪिрддी: рд╡рд╕्рддूрдЪी рдХिंрдордд рдард░рд╡рдгे рд╣ा рдорд╣рдд्рдд्рд╡ाрдЪा рдиिрд░्рдгрдп рдЕрд╕рддो. рдХिंрдордд рдард░рд╡рддाрдиा рдЦрд░्рдЪ, рдоाрдЧрдгी рдЖрдгि рд╕्рдкрд░्рдзा рдпांрдЪा рд╡िрдЪाрд░ рдХрд░ाрд╡ा рд▓ाрдЧрддो.
  • рд╕ंрд╡рд░्рдзрди (Promotion): рдЬाрд╣िрд░ाрдд, рд╡ैрдпрдХ्рддिрдХ рд╡िрдХ्рд░ी рдпा рдоाрдз्рдпрдоांрддूрди рдЧ्рд░ाрд╣рдХांрдиा рд╡рд╕्рддू рдЦрд░ेрджी рдХрд░рдг्рдпाрд╕ाрдаी рдк्рд░рд╡ृрдд्рдд рдХрд░рдгे.
  • рд╡िрддрд░рдг: рд╡ाрд╣рддूрдХ рдЖрдгि рдЧोрджाрдоाрдЪा рд╡ाрдкрд░ рдХрд░ूрди рд╡рд╕्рддू рдЙрдд्рдкाрджрдХाрдХрдбूрди рдЧ्рд░ाрд╣рдХाрдкрд░्рдпंрдд рдкोрд╣ोрдЪрд╡рдгे.
```
реи) рдЧोрджाрдоाрдЪा рдЕрд░्рде рд╕ांрдЧा. рдЧोрджाрдоांрдЪे рд╡िрд╡िрдз рдк्рд░рдХाрд░ рд╕्рдкрд╖्рдЯ рдХрд░ा.

рдЕрд░्рде: рдЧोрджाрдо рдо्рд╣рдгрдЬे рд╡рд╕्рддू рд╕ाрдард╡рдг्рдпाрд╕ाрдаी рд╡ाрдкрд░рд▓ी рдЬाрдгाрд░ी рд╡्рдпाрд╡рд╕ाрдпिрдХ рдЗрдоाрд░рдд. рд╡рд╕्рддूंрдЪे рдЙрдд्рдкाрджрди рдЖрдгि рд╡ाрдкрд░ рдпांрдордзीрд▓ рдХाрд│ाрд╕ाрдаी рд╡рд╕्рддू рд╕ुрд░рдХ्рд╖िрдд рдаेрд╡рдг्рдпाрдЪी рд╡्рдпрд╡рд╕्рдеा рдо्рд╣рдгрдЬे рд╕ाрдард╡рдгूрдХ рдХिंрд╡ा рдЧोрджाрдо рд╣ोрдп.

```

рдЧोрджाрдоांрдЪे рдк्рд░рдХाрд░:

  • рдЦाрдЬрдЧी рдЧोрджाрдоे (Private Warehouses): рдоोрдаे рдЙрдд्рдкाрджрдХ рдХिंрд╡ा рд╡्рдпाрдкाрд░ी рд╕्рд╡рддःрдЪ्рдпा рд╡рд╕्рддू рд╕ाрдард╡рдг्рдпाрд╕ाрдаी рд╕्рд╡рддःрдЪी рдЧोрджाрдоे рдмांрдзрддाрдд. рдпाрд╡рд░ рдд्рдпांрдЪे рдкूрд░्рдг рдиिрдпंрдд्рд░рдг рдЕрд╕рддे.
  • рд╕ाрд░्рд╡рдЬрдиिрдХ рдЧोрджाрдоे (Public Warehouses): рд╣ी рдЧोрджाрдоे рд╕рд░्рд╡рд╕ाрдоाрди्рдпांрд╕ाрдаी рдЕрд╕рддाрдд. рдард░ाрд╡िрдХ рднाрдбे рджेрдКрди рдХोрдгрддाрд╣ी рд╡्рдпाрдкाрд░ी рдпेрдеे рдоाрд▓ рдаेрд╡ू рд╢рдХрддो. рд╣ी рдЧोрджाрдоे рд▓рд╣ाрди рд╡्рдпाрдкाрд▒्рдпांрд╕ाрдаी рдЙрдкрдпुрдХ्рдд рдЕрд╕рддाрдд.
  • рдХрд░рджेрдп рдЧोрджाрдоे (Bonded Warehouses): рдЖрдпाрдд рдХेрд▓ेрд▓्рдпा рдоाрд▓ाрд╡рд░ рдЬोрдкрд░्рдпंрдд рд╕ीрдоा рд╢ुрд▓्рдХ (Customs Duty) рднрд░рд▓े рдЬाрдд рдиाрд╣ी, рддोрдкрд░्рдпंрдд рд╣ा рдоाрд▓ рдпा рдЧोрджाрдоाрдд рдаेрд╡рд▓ा рдЬाрддो. рд╣ी рдЧोрджाрдоे рдмंрджрд░ांрдЬрд╡рд│ рдЕрд╕рддाрдд рдЖрдгि рддी рд╕рд░рдХाрд░ी рдкрд░рд╡ाрди्рдпाрдЦाрд▓ी рдЪाрд▓рддाрдд.
  • рдХрд░рджрдд्рдд рдЧोрджाрдоे (Duty Paid Warehouses): рдЖрдпाрддрджाрд░ाрдиे рд╢ुрд▓्рдХ рднрд░рд▓े рдЖрд╣े, рдкрдг рд╡ाрд╣рддुрдХीрдЪी рд╕ोрдп рдирд╕рд▓्рдпाрдоुрд│े рдоाрд▓ рдиेрд▓ा рдиाрд╣ी, рддрд░ рддो рдпा рдЧोрджाрдоाрдд рдаेрд╡рд▓ा рдЬाрддो. рд╣ी рдЧोрджाрдоे рдмंрджрд░ाрдЬрд╡рд│ рдЕрд╕рддाрдд.
  • рд╢ाрд╕рдХीрдп рдЧोрджाрдоे: рдХेंрдж्рд░ рдХिंрд╡ा рд░ाрдЬ्рдп рд╕рд░рдХाрд░рдж्рд╡ाрд░े рдЪाрд▓рд╡рд▓ी рдЬाрдгाрд░ी рдЧोрджाрдоे. рдЙрджा. рдХेंрдж्рд░ीрдп рд╡рдЦाрд░ рдорд╣ाрдоंрдбрд│ (CWC). рд╣ी рдЧोрджाрдоे рд╢ेрддрдХрд░ी рдЖрдгि рд╡्рдпाрдкाрд▒्рдпांрд╕ाрдаी рдХрдоी рджрд░ाрдд рдЙрдкрд▓рдм्рдз рдЕрд╕рддाрдд.
  • рд╕рд╣рдХाрд░ी рдЧोрджाрдоे: рд╕рд╣рдХाрд░ी рд╕ंрд╕्рдеांрдиी рдЖрдкрд▓्рдпा рд╕рднाрд╕рджांрдЪ्рдпा рдлाрдпрдж्рдпाрд╕ाрдаी рд╣ी рдЧोрджाрдоे рдЪाрд▓рд╡рд▓ेрд▓ी рдЕрд╕рддाрдд.
  • рд╢ीрддрдЧृрд╣े (Cold Storage): рдиाрд╢рд╡ंрдд рд╡рд╕्рддू (рдЙрджा. рдлрд│े, рднाрдЬ्рдпा, рджूрдз, рдоाрд╕े) рд╕ाрдард╡рдг्рдпाрд╕ाрдаी рд╣ी рдЧोрджाрдоे рд╡ाрдкрд░рд▓ी рдЬाрддाрдд. рдпेрдеे рддाрдкрдоाрди рдХрдоी рдаेрд╡рд▓े рдЬाрддे.
```

Board Question Paper Solution: Organisation of Commerce and Management (February 2026)

Board Question Paper: February 2026

Subject: Organisation of Commerce and Management

Time: 3 Hrs. | Max. Marks: 80

Q.1. (A) Select the correct options and rewrite the sentences:
1. Principle of __________ is not applicable to life insurance. Answer: Indemnity
2. The transactions under __________ are between consumers and consumers. Answer: C2C
3. The functions of management end with __________. Answer: Controlling
4. Business should provide periodic information to __________. Answer: owners
5. Retail market is the market where retailer sells goods directly to the __________. Answer: consumer
Q.1. (B) Match the pairs:
Group 'A' Group 'B' (Correct Answer)
(a) Principle of 'Unity' in Direction (3) One head-one plan
(b) Pipeline transport (4) Petroleum and gas
(c) Registration (10) First step (in online transaction/consumer redressal)
(d) Economic objective (9) To earn profit
(e) King of the market (2) Consumer
Q.1. (C) State whether the following statements are true or false:
1. Lok Adalat can rightly be described as people's court. Answer: True
2. NEFT stands for National Electric Fund Transfer. Answer: False (It stands for National Electronic Funds Transfer)
3. The term market is derived from the Latin word 'mercatus.' Answer: True
4. Every function of management is not based on planning. Answer: False (Planning is the basic function)
5. It is the responsibility of commercial organisation to maintain industrial peace. Answer: True
Q.1. (D) Arrange in proper order:
1. Purchase or sale, Delivery stage, Pre-purchase or sale. Answer: Pre-purchase or sale -> Purchase or sale -> Delivery stage
2. E-mail, Inland Letter, Courier service. Answer: Inland Letter -> Courier service -> E-mail
3. District Judge, Supreme Court Judge, High Court Judge. Answer: District Judge -> High Court Judge -> Supreme Court Judge
4. Local market, International market, National Market. Answer: Local market -> National Market -> International market
5. Controlling, Organizing, Planning. Answer: Planning -> Organizing -> Controlling
Q. 2. Explain the following terms / concepts (Any FOUR): [8 Marks]
1. Principle of Remuneration

Meaning: This principle of management, advocated by Henry Fayol, states that the remuneration (pay/wages) given to employees should be fair and reasonable.

Key Points:

  • It implies that the pay should provide maximum satisfaction to both the employees and the employer.
  • Fair remuneration increases the morale, productivity, and efficiency of employees.
  • It helps in maintaining a healthy relationship between management and staff, reducing labor turnover.
2. Management

Meaning: Management is a universal process of getting things done through and with people to achieve organizational goals effectively and efficiently.

Key Points:

  • It is considered both an art (dealing with people) and a science (systematic body of knowledge).
  • It involves continuous functions such as Planning, Organizing, Staffing, Directing, Coordinating, and Controlling.
  • It integrates human, financial, and physical resources to achieve set objectives.
3. Communication

Meaning: Communication is the process of passing information, ideas, facts, thoughts, opinions, and emotions from one person to another.

Key Points:

  • It is a two-way process involving a Sender and a Receiver.
  • The process includes: Sender → Message → Encoding → Channel → Decoding → Receiver → Feedback.
  • Effective communication is the lifeblood of any organization as it facilitates planning, decision-making, and coordination.
4. Organizing

Meaning: Organizing is the management function of identifying and grouping the work to be performed, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work most effectively together.

Key Points:

  • It creates the organizational structure (e.g., departments, hierarchy).
  • It ensures that the right resources (men, money, material) are available at the right time.
  • It eliminates confusion and duplication of work by clearly defining roles.
5. Insurance

Meaning: Insurance is a contract between two parties—the Insurer (Insurance Company) and the Insured (Policyholder)—whereby the insurer agrees to indemnify (compensate) the insured against a loss caused by a specified uncertain event.

Key Points:

  • Premium: The consideration paid by the insured to the insurer for taking the risk.
  • Risk Transfer: It is a mechanism of transferring risk from an individual to the insurance company.
  • Principles like Indemnity, Insurable Interest, and Utmost Good Faith are applicable.
6. Public interest litigation (Janahit Yachika)

Meaning: Public Interest Litigation (PIL) refers to legal action initiated in a court of law for the enforcement of public interest or general public importance, rather than for the enforcement of individual rights.

Key Points:

  • Locus Standi: Unlike normal cases, any public-spirited citizen or organization can file a PIL; the petitioner need not be the aggrieved party.
  • Objective: Its main aim is to provide legal remedy to unrepresented groups or to issues affecting the larger public (e.g., environmental pollution, road safety).
  • It is a strategic arm of the legal aid movement.
Q.3. Study the following case / situation and express your opinion (Any TWO):
Case 1: Mr. Raman is a successful manufacturer having production units at various locations. He has a large stock of raw material and finished goods. He is worried about safeguarding goods from financial loss. He requires to transfer goods from one unit to other. He also requires funds for expansion.
i. Name the service which will help him to safeguard goods from any damage. Answer: Warehousing service will help him safeguard the goods.

ii. Which service will help him to remove difficulty of place? Answer: Transport service will help remove the difficulty of place.

iii. From which service sector will Mr. Raman get financial support? Answer: Mr. Raman will get financial support from the Banking sector.
Case 2: Ajay purchased some gift articles online from www.flipkart.com. At the same time Sheetal purchased gift from e-bay.com.
i. Which website is related to C2C? Answer: e-bay.com is related to Consumer to Consumer (C2C) commerce.

ii. Which website is related to B2C? Answer: www.flipkart.com is related to Business to Consumer (B2C) commerce.

iii. Which first step does Ajay need to follow in online transaction? Answer: The first step is Registration (creating an account).
Case 3: An organisation manufacturing paints has been enjoying a prominent market position since many years. It has been dumping its untreated poisonous waste on the river bank, which has created many health problems for the nearby villages.
i. Which responsibility is neglected by the manufacturing organisation? Answer: The organization has neglected its Social Responsibility towards the Community/Society and protection of the environment.

ii. What kind of pollution they are doing? Answer: They are causing Water Pollution (and soil pollution).

iii. Write any one precautionary measure they need to take. Answer: They should set up an Effluent Treatment Plant (ETP) to treat the waste before disposing of it, or follow proper Waste Management protocols.
Q.4. Distinguish between the following (Any THREE): [12 Marks]
1. Directing and Controlling
Point of Difference Directing Controlling
Meaning It is the process of instructing, guiding, communicating, inspiring, motivating, and supervising the employees to achieve organizational goals. It is the process of comparing the actual performance with the predetermined standard performance and taking corrective measures if necessary.
Order It is an executive function that follows organizing and staffing. It initiates action. It is the last function of the management process. It follows directing.
Nature It is a continuous process involving constant interaction with subordinates. It is a result-oriented process that looks back to analyze performance.
Objective To get the work done effectively and efficiently by the subordinates. To ensure that the actual performance matches the standard performance.
2. Road Transport and Rail Transport
Point of Difference Road Transport Rail Transport
Speed It has limited speed due to traffic and road conditions. It is slower over long distances. It has faster speed compared to road transport. It is suitable for long distances.
Door-to-door Service It provides door-to-door service, picking up goods from the source and delivering to the destination. It does not provide door-to-door service. Goods must be brought to and taken from the railway station.
Suitability Suitable for short distances, small quantities of goods, and perishable items. Suitable for long distances, heavy and bulky goods, and large number of passengers.
Cost It requires less capital investment but operating cost is relatively high. It requires huge capital investment for tracks and engines, but operating cost is relatively low for bulk transport.
3. Traditional Business and E-business
Point of Difference Traditional Business E-business
Formation Formation is difficult and time-consuming as it requires physical setup and various legal formalities. Formation is relatively easy and takes less time as it relies on the internet and digital presence.
Physical Presence It requires a physical existence (shops, offices) which can be seen and touched. It does not require physical existence; it operates virtually through a website or app.
Transaction Cost The cost of the transaction is high due to intermediaries and physical infrastructure. The cost of the transaction is low as it eliminates intermediaries and physical overheads.
Customer Interaction There is face-to-face interaction, which builds personal trust and relationships. There is no face-to-face interaction; communication is screen-to-screen (digital).
4. District Commission and National Commission
Point of Difference District Commission National Commission
Area Covered It covers a particular district. It covers the entire country.
Monetary Jurisdiction It entertains complaints where the value of goods or services paid as consideration does not exceed ₹50 Lakhs (as per CPA 2019 rules). It entertains complaints where the value of goods or services paid as consideration exceeds ₹10 Crores.
President A person who is, or has been, or is qualified to be a District Judge. A person who is, or has been, a Judge of the Supreme Court or Chief Justice of a High Court.
Appeal Appeal against its order lies with the State Commission. Appeal against its order lies with the Supreme Court.
Q.5. Answer in brief (Any TWO): [8 Marks]
1. Explain any four rights of the consumer.

The Consumer Protection Act provides several rights to empower consumers. Any four are explained below:

  • Right to Safety: This right protects consumers against the marketing of goods and services that are hazardous to life and property. For example, electrical appliances must meet safety standards (like ISI marks) to prevent injury.
  • Right to Information: The consumer has the right to be informed about the quality, quantity, potency, purity, standard, and price of goods. This protects the consumer against unfair trade practices and helps them make informed choices.
  • Right to Choose: This means the right to be assured, wherever possible, of access to a variety of goods and services at competitive prices. In a monopoly, it means the right to be assured of satisfactory quality and service at a fair price.
  • Right to be Heard: This right ensures that consumers' interests will receive due consideration at appropriate forums. It also includes the right to be represented in various government and non-government bodies dealing with consumer issues.
2. Explain 4Ps of product marketing mix.

The marketing mix is the combination of variables that a firm uses to achieve its market goals. The 4Ps are:

  • Product: This refers to the goods or services offered to the customer to satisfy their needs. It includes aspects like design, quality, features, packaging, and branding. The product must deliver value to the consumer.
  • Price: This is the monetary value that a customer pays to purchase the product. Price is a critical element as it directly affects the revenue of the firm and the demand for the product. It includes pricing strategies, discounts, and credit terms.
  • Place (Distribution): This refers to the channels and locations used to make the product available to the target customers at the right time. It involves decisions regarding storage, transportation, warehousing, and selection of intermediaries (wholesalers, retailers).
  • Promotion: This includes all the activities undertaken to communicate the features and benefits of the product to the customers and persuade them to buy it. Tools include advertising, personal selling, sales promotion, and public relations.
3. Explain any four features of business services.

Services are intangible activities that provide satisfaction of wants. Key features include:

  • Intangibility: Services cannot be seen, touched, smelled, or tasted before they are purchased. For example, one cannot touch the 'transport' service, but can only experience the ride.
  • Inseparability: The production and consumption of services happen simultaneously. Unlike goods, services cannot be separated from the service provider. For instance, a doctor must be present to treat a patient.
  • Inconsistency (Heterogeneity): Services are not standardized; they vary depending on who provides them, when, and where. The experience of a haircut may differ even if done by the same barber on different days.
  • Perishability: Services cannot be stored for future use. If a seat on a bus or a room in a hotel is vacant for a day, that potential revenue is lost forever.
Q.6. Justify the following statements (Any TWO) [8 Marks]
1. Principle of equity is important.

Justification:

  • Fair Treatment: The principle of equity states that management should be fair as well as friendly to the subordinates. There should be no discrimination between employees based on caste, creed, religion, or gender.
  • Motivates Employees: When employees feel they are treated fairly and with justice, they are motivated to work harder. It instills a sense of belonging and loyalty towards the organization.
  • Reduces Conflicts: Equity helps in avoiding conflicts between the management and the workers. It creates a cordial relationship and a healthy work environment.
  • Efficiency: Equal treatment regarding delegation of authority and monetary terms leads to better efficiency and reduces labor turnover.
2. 'Right person at right job with right pay' is the basic principle of staffing.

Justification:

  • Optimal Utilization of Resources: Staffing ensures that the right person is recruited for the right job. This leads to the optimum utilization of human resources and prevents wastage of talent.
  • Job Satisfaction: When an employee is placed in a job that matches their skills and qualifications ("Right Person at Right Job"), they feel satisfied and confident.
  • Motivation through Fair Pay: The "Right Pay" component ensures that employees are compensated fairly for their work. Adequate remuneration acts as a strong motivator and improves productivity.
  • Organizational Goals: Without the right staff at the right positions, other functions of management (like directing and controlling) become ineffective, making it difficult to achieve organizational goals.
3. Business organizations should avoid environmental pollution and ecological imbalance.

Justification:

  • Protection of Public Health: Industrial activities often release harmful gases, chemicals, and waste. Pollution of air, water, and sound causes severe health problems for society. Avoiding this is a moral duty.
  • Ecological Balance: Businesses extract resources from nature. If they exploit resources excessively or dump waste irresponsibly, it disturbs the ecological balance, affecting biodiversity and future generations.
  • Social Responsibility: Business is a part of society. It has a responsibility to protect the environment in which it operates. Polluting the environment amounts to a violation of social trust.
  • Legal Compliance: Governments have enacted strict laws against pollution. Violation of these laws can lead to heavy fines, legal action, or even the closure of the business.
4. Aim of consumer organizations is to protect the rights of the consumers.

Justification:

  • Combating Exploitation: Consumers are often unorganized and vulnerable to exploitation by traders through adulteration, hoarding, black marketing, and misleading advertisements. Consumer organizations fight against these malpractices.
  • Creating Awareness: These organizations educate consumers about their rights (Right to Safety, Information, etc.) and responsibilities through campaigns, workshops, and publications.
  • Legal Assistance: They provide legal aid and guidance to consumers to file complaints in Consumer Redressal Forums (District/State/National Commissions).
  • Representation: They represent the interest of consumers in various government committees and policy-making bodies to ensure pro-consumer laws are enacted.
Q.7. Attempt the following (Any TWO): [10 Marks]
1. Explain importance of marketing to the consumers.

Marketing is vital for consumers as it helps them in satisfying their needs and improving their standard of living. The importance is explained below:

  • Promotes Product Awareness: Marketing activities like advertising and sales promotion inform consumers about new products, their utility, usage, and price. This awareness helps them make informed buying decisions.
  • Provides Quality Products: Modern marketing is consumer-oriented. Companies conduct market research to understand consumer needs and strive to provide quality products that meet those needs, ensuring value for money.
  • Variety of Products: Marketing ensures that a wide range of goods and services are available in the market. This gives consumers the freedom to choose products that best suit their preferences and budget.
  • Helps in Selection: With a variety of products available, marketing communications (like labeling and branding) help consumers compare different products based on features, price, and quality, making selection easier.
  • Consumer Satisfaction: The ultimate goal of marketing is consumer satisfaction. It doesn't end with the sale; it includes after-sales services, feedback mechanisms, and grievance redressal, ensuring the consumer remains happy.
  • Regular Supply of Goods: Efficient distribution channels (Place mix) ensure that goods are available to consumers at the right time and right place, preventing shortages.
2. Explain the functions of an entrepreneur.

An entrepreneur is a person who starts a business and takes risks to earn profit. Their key functions include:

  • Innovation: An entrepreneur is an innovator. They introduce new combinations of means of production, new products, new markets, or new methods of production to gain a competitive edge.
  • Determination of Objectives: The entrepreneur has to determine the primary and secondary objectives of the enterprise. They must define the nature of the business and the type of business activities clearly.
  • Development of Market: The entrepreneur has to find out different ways for marketing the products and services. They conduct market research to understand consumer demand and structure the marketing strategy accordingly.
  • New Technology: In the global world, technology changes rapidly. An entrepreneur must keep up with the latest technology and introduce it in the production process to reduce costs and improve quality.
  • Good Relations: It is necessary to maintain healthy relations with employees, suppliers, customers, and the government. A good entrepreneur creates a positive work environment and maintains industrial peace.
  • Organizing Funds: Finance is the lifeblood of business. The entrepreneur must estimate the financial requirements and raise funds from various sources (banks, investors) at the right time.
3. Explain any five principles of scientific management.

F.W. Taylor, known as the "Father of Scientific Management," proposed principles to increase efficiency. Any five are:

  • Science, Not Rule of Thumb: Taylor insisted that each job should be performed based on scientific analysis and not on intuition or past trial-and-error methods (Rule of Thumb). The "One Best Way" of doing a job should be developed.
  • Harmony, Not Discord: There should be complete harmony between the management and the workers. Conflicts should be minimized. Both should realize that they are important to each other.
  • Mental Revolution: This implies a complete change in the attitude of management and workers towards each other. They should shift their focus from fighting over the division of surplus (profits) to increasing the surplus together.
  • Cooperation, Not Individualism: Scientific management emphasizes cooperation between management and workers. It is an extension of the principle of 'Harmony not Discord'. Competition should be replaced by cooperation.
  • Division of Responsibility: There should be a clear division of work and responsibility. Management should focus on planning and thinking, while workers should focus on the execution of work.
  • Development of Employer and Employees: Efficiency depends on the capabilities of the employees. Scientific management advocates for the scientific selection and training of employees to ensure their development and prosperity.
Q.8. Answer the following question in detail (Any ONE): [8 Marks]
1. What is marketing? Explain in detail its functions.

Meaning: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. It involves identifying consumer needs and satisfying them profitably.

Functions of Marketing:

  • Marketing Research: It is the starting point of marketing. It involves gathering and analyzing information about market trends, consumer preferences, and competition. This helps the organization to understand the needs and wants of the consumers. [Image of Marketing Research Process diagram]
  • Buying and Assembling: It involves collecting raw materials from different sources at one place for production. Assembling means bringing together goods of similar quality from various producers to sell them under one brand name.
  • Product Designing and Development: This function involves creating a product that meets consumer needs with attractive design and utility. A good design improves the performance of the product and gives it a competitive advantage.
  • Standardization and Grading: Standardization means setting specific quality standards (size, color, design, weight). Grading is the process of sorting products into different groups (grades) based on these standards (e.g., A-grade, B-grade).
  • Packaging and Labeling: Packaging refers to designing the wrapper or container for the product to protect it from damage and make it attractive. Labeling provides information about the product (ingredients, price, expiry date) on the package.
  • Branding: Branding means giving a distinct name, sign, or symbol to the product to differentiate it from competitors. A brand helps in building product loyalty and image.
  • Pricing: Pricing is determining the value exchange for the product. It is a critical decision as it affects the demand for the product and the profitability of the firm. Factors like cost, demand, and competition influence pricing.
  • Promotion: It involves informing and persuading customers to buy the product. It includes advertising, personal selling, sales promotion, and publicity.
  • Physical Distribution: This function involves moving goods from the place of production to the place of consumption. It includes transportation, warehousing, and inventory control.
  • Customer Support Services: After-sales services are crucial for customer satisfaction. It includes handling complaints, maintenance services, technical support, and consumer credit.
2. What is a warehouse? Explain various types of warehouses.

Meaning: A warehouse is a commercial building for storing goods. Warehousing is a set of activities involved in storing goods on a large scale in a systematic and orderly manner, preserving them from damage and deterioration until they are needed for consumption.

Types of Warehouses:

  • Private Warehouses: These are owned and operated by big manufacturers and merchants to fulfill their own storage needs. They are constructed near their factories or market places. The investment is high, but they have full control over operations.
  • Public Warehouses: These are specialized business establishments that provide storage facilities to the general public for a certain charge. They are owned by an individual or a cooperative society. They work under a license from the government and are useful for small manufacturers and traders.
  • Bonded Warehouses: These are licensed by the government to accept imported goods for storage until the payment of customs duty. They are located near ports. Importers can store goods here and pay duty in installments as they remove the goods.
  • Duty-Paid Warehouses: These are public warehouses located near port areas where imported goods, on which duty has been paid, are stored. Importers who do not have their own warehouse or face transport issues use these facilities.
  • Government Warehouses: These are owned, managed, and controlled by the Central or State Governments or public corporations (e.g., Central Warehousing Corporation, State Warehousing Corporation). They provide storage facilities to farmers, traders, and the government itself.
  • Co-operative Warehouses: These are owned and managed by cooperative societies (e.g., marketing or agricultural cooperatives) for the benefit of their members. They provide storage facilities at economical rates to farmers and members.
  • Cold Storage Warehouses: These are specialized warehouses for storing perishable goods like fruits, vegetables, milk, fish, and meat. They maintain a specific low temperature to preserve the quality of goods.

Board Question Paper: July 2024 - Secretarial Practice (HSC)

Maharashtra State Board

HSC Secretarial Practice (July 2024)

Question Paper with Complete Solutions

Code J-999 (E)
Time 3 Hrs.
Max. Marks 80
Seat No.
Notes:
  • (1) All questions are compulsory.
  • (2) Figures to the right indicate full marks for the questions.
  • (3) Figures to the left indicate question numbers.
  • (4) Answer to every question must be started on a new page.
Q. 1. Objective Questions [20 Marks]
(A) Write a word or a term or a phrase which can substitute each of the following statements : (5)
  1. These shareholders are the ‘real masters’ of the company.
    Answer: Equity Shareholders
  2. Transfer of shares due to operation of law.
    Answer: Transmission of Shares
  3. The organisation which holds the securities in electronic mode.
    Answer: Depository
  4. The return on investment paid to the shareholders of the company.
    Answer: Dividend
  5. A market which provides long term funds.
    Answer: Capital Market

Secretarial Practice Board Papers


(B) State whether the following statements are True or False : (5)
  1. Equity shareholders enjoy fixed rate of dividend.
    Answer: False
  2. Debenture holders are paid interest.
    Answer: True
  3. Return of deposit must be filled every year on or before 31st March.
    Answer: False (Correct: 30th June)
  4. Electronic mode of holding securities is risky.
    Answer: False
  5. Dividend once declared cannot be revoked.
    Answer: True

(C) Select the correct option from the bracket : (5)

Question: Match the pairs using the options given below:

Group 'A' Group 'B'
(a) Working Capital(1) ____________________
(b) ____________________(2) Employees Stock Option Scheme (ESOS)
(c) First Depository in India(3) ____________________
(d) ____________________(4) Dematerialization
(e) SEBI(5) ____________________
Options: (Offering shares to permanent employees, Circulating Capital, Regulator of Capital Market, Physical to electronic mode, NSDL)
Solution (Correct Matches):
Group 'A' Group 'B' (Answer)
(a) Working Capital (1) Circulating Capital
(b) Offering shares to permanent employees (2) Employees Stock Option Scheme (ESOS)
(c) First Depository in India (3) NSDL
(d) Physical to electronic mode (4) Dematerialization
(e) SEBI (5) Regulator of Capital Market

(D) Select the correct answer from the options given below and rewrite the sentences : (5)
  1. Dividend is paid first to __________ shareholders.
    • (a) equity
    • (b) preference
    • (c) deferred
    Answer: (b) preference
  2. When the trade bills are accepted by commercial banks, these are known as __________.
    • (a) treasury bills
    • (b) commercial bills
    • (c) commercial papers
    Answer: (b) commercial bills
  3. Demated shares are __________.
    • (a) non-transferable
    • (b) fungible
    • (c) bearer
    Answer: (b) fungible
  4. A __________ is one who expects fall in price of securities.
    • (a) bull
    • (b) bear
    • (c) jobber
    Answer: (b) bear
  5. Payment of __________ dividend must be authorized by the Articles of Association.
    • (a) interim
    • (b) final
    • (c) bonus
    Answer: (a) interim
Q. 2. Explain the following terms / concepts (Any FOUR) [8 Marks]
  1. Ploughing back of profit
    Companies do not distribute the entire profit earned as dividend to shareholders. A part of the profit is retained in the business for future growth and expansion. This process of retaining earnings and reinvesting them in the business is known as ploughing back of profit or self-financing.
  2. Rights Issues
    When a company wants to raise further capital by issuing new equity shares, it must first offer these shares to its existing equity shareholders in proportion to their existing shareholding. Such an issue of shares is called a 'Rights Issue'. It is a statutory right of existing shareholders.
  3. Debenture Trust Deed
    A Debenture Trust Deed is a legal instrument (contract) entered into between the company and the Debenture Trustees. It defines the terms and conditions of the debenture issue and the rights of debenture holders. It is executed to protect the interest of debenture holders.
  4. Secured Deposit
    A secured deposit is a type of public deposit where the company creates a charge on its tangible assets in favor of the deposit holders. If the company fails to repay the deposit, the depositors can claim their dues from the secured assets.
  5. Depositor
    A depositor is a person who deposits money with a company under the public deposit scheme. He/she is a creditor of the company and receives interest on the deposited amount at a fixed rate.
  6. Broker
    A broker is a registered member of a Stock Exchange. He acts as an agent/intermediary between the investor and the Stock Exchange. He buys and sells securities on behalf of his clients and charges a commission called brokerage for his services.
Q. 3. Study the following cases / situations and express your opinion (Any TWO) [6 Marks]
  1. Anushka Ltd. Company plans to raise ₹ 10 crores by issuing debentures. The Board of Directors have some queries. Please advise them on the following :
    1. Can the company issue convertible debentures?
    2. As the company is offering debentures to its members, can such debentures have normal voting rights?
    3. Capital raised by issuing debentures will be Owned Capital or Borrowed Capital?
    Solution:

    (a) Yes, Anushka Ltd. can issue convertible debentures, provided it is authorized by a special resolution passed in the general meeting.

    (b) No, debenture holders are creditors of the company, not owners. Therefore, the company cannot issue debentures with voting rights.

    (c) The capital raised by issuing debentures will be treated as Borrowed Capital (Debt Capital).

  2. A, B and Company Ltd. is an eligible Public Company as per the Companies Act, 2013 with reference to accepting public deposits :
    1. Can the company accept deposits in joint names?
    2. Can the company accept deposits from its members?
    3. Can the company issue secured deposits?
    Solution:

    (a) Yes, the company can accept deposits in joint names (usually up to 3 names are allowed).

    (b) Yes, being an eligible public company, it can accept deposits from its members as well as from the public.

    (c) Yes, the company can issue secured deposits by creating a charge on its tangible assets.

  3. Mr. R. J. holds 100 shares of Viraj Co. Ltd. in Demat mode :
    1. He wants to transfer one share each to his wife, daughter and son. Can he do so?
    2. Does he need to submit DRF or DIS if he wants to transfer his shares?
    3. Can he nominate his wife in his demat account?
    Solution:

    (a) Yes, he can transfer one share each. In Demat mode, shares are fungible, and there is no concept of odd lots; even a single share can be transferred.

    (b) He needs to submit a DIS (Delivery Instruction Slip) to his Depository Participant (DP) to transfer shares. (DRF is used for converting physical shares to demat).

    (c) Yes, he can nominate his wife in his demat account.

Q. 4. Distinguish between the following (Any THREE) [12 Marks]
  1. Owned Capital and Borrowed Capital
    Point Owned Capital Borrowed Capital
    Meaning It is the capital provided by the owners (shareholders) of the company. It is the capital borrowed from creditors (debenture holders, banks, depositors).
    Return Shareholders get dividend as a return. It is fluctuating. Creditors get interest as a return. It is fixed.
    Status Providers are owners of the company. Providers are creditors of the company.
    Voting Rights Equity shareholders enjoy voting rights. Creditors do not have voting rights.
  2. Initial Public Offer (IPO) and Further Public Offer (FPO)
    Point IPO FPO
    Meaning It is the first time offer of shares by a company to the public. It is the subsequent offer of shares to the public by an existing listed company.
    Sequence IPO precedes FPO. It is the first step. FPO comes after IPO.
    Listing Company gets listed on stock exchange for the first time. Company is already listed.
    Risk Risk is higher as the company is new to the market. Risk is relatively lower as past performance is known.
  3. Interim Dividend and Final Dividend
    Point Interim Dividend Final Dividend
    Meaning Dividend declared between two Annual General Meetings (AGMs). Dividend declared at the Annual General Meeting (AGM) after the close of the financial year.
    Authority Board of Directors has the power to declare it. Recommended by Board but declared by Shareholders.
    Timing Declared in the middle of the financial year. Declared after the end of the financial year.
    Revocation Can be revoked with the consent of shareholders in certain cases (rare). Once declared, it becomes a debt and cannot be revoked.
  4. Primary Market and Secondary Market
    Point Primary Market Secondary Market
    Meaning Market where new securities are issued for the first time. Also called New Issue Market. Market where existing securities are bought and sold. Also called Stock Exchange.
    Mode of Investment Direct investment in the company. Indirect investment via other investors.
    Parties Involved Company and Investors. Investors and Investors.
    Price Determination Price is fixed by the company. Price is determined by demand and supply forces.
Q. 5. Answer in brief (Any TWO) [8 Marks]
  1. State the features of Bonds.

    Features of Bonds:

    • Nature of Finance: It is a debt finance. It provides long-term borrowed capital to the company.
    • Status of Holder: Bondholders are creditors of the company. They are not owners and do not have voting rights.
    • Return: Bondholders get a fixed rate of interest, which is payable at regular intervals or on maturity.
    • Repayment: Bonds have a specific maturity date when the principal amount is repaid.
  2. State any four terms and conditions regarding acceptance of deposit.

    Terms and Conditions:

    • Period of Deposit: Deposits can be accepted for a minimum of 6 months and a maximum of 36 months.
    • No Demand Deposit: Companies cannot accept deposits repayable on demand.
    • Secured/Unsecured: A company can accept secured or unsecured deposits. If secured, a charge on assets must be created within 30 days.
    • Application Form: The company must provide an application form containing a declaration by the depositor that the deposit is not made out of borrowed funds.
  3. Explain DP as the constituent of Depository system.

    Depository Participant (DP):

    • DP is an agent of the Depository (NSDL/CDSL).
    • It acts as a link between the Depository and the Investor (Beneficial Owner).
    • It interacts directly with clients/investors.
    • Financial institutions, banks, stockbrokers, etc., can act as DPs if registered with SEBI.
    • It maintains the securities account of the investor and processes instructions like transfer, transmission, etc.
Q. 6. Justify the following statements (Any TWO) [8 Marks]
  1. Equity shareholders are real owners and controllers of company.

    Justification:

    • Equity shareholders bear the ultimate risk of the business. If the company incurs losses, they may not get any dividend or even their capital back.
    • They enjoy voting rights at General Meetings, allowing them to elect the Board of Directors and influence management decisions.
    • They have a residual claim on the company's profits and assets.
    • Since they assume the greatest risk and have voting power, they are considered the real owners and controllers.
  2. A shareholder of a public company can transfer shares.

    Justification:

    • Free transferability of shares is a fundamental characteristic of a Public Limited Company.
    • The shares of a public company are movable property and can be transferred from one person to another.
    • In the case of listed companies, shares are easily traded on the stock exchange.
    • The Articles of Association of a public company cannot put an absolute restriction on the transfer of shares.
  3. Unpaid dividend cannot be used by the company.

    Justification:

    • Dividend declared but not paid or claimed within 30 days must be transferred to a special account called 'Unpaid Dividend Account' within 7 days.
    • The money in this account is held in trust for the shareholders.
    • If the money remains unpaid/unclaimed for 7 years, it must be transferred to the Investor Education and Protection Fund (IEPF).
    • Therefore, the company cannot utilize this money for its business operations.
  4. Capital market is useful for corporate sector.

    Justification:

    • The capital market provides long-term funds required for business expansion, modernization, and new projects.
    • It enables companies to raise capital through the issue of shares, debentures, and bonds.
    • It provides a platform (Stock Exchange) for the trading of securities, ensuring liquidity for investors, which makes the company's securities attractive.
    • It helps in capital formation and promotes industrial growth.
Q. 7. Attempt the following (Any TWO) [10 Marks]
  1. Write a letter to the member for the payment of dividend through Dividend Warrant.
    Drafted Letter:

    ABC Industries Ltd.

    Regd. Office: 123, M.G. Road, Mumbai - 400 001.


    Phone: 022-12345678
    Date: 25th July 2024

    Ref: D/2024/101

    To,
    Mr. Rahul Sharma,
    15, Palm Heights,
    Pune - 411 004.

    Subject: Payment of Dividend on Equity Shares.

    Dear Sir,

    I am instructed by the Board of Directors to convey that in the 25th Annual General Meeting held on 20th July 2024, a Final Dividend at the rate of ₹ 2 per equity share of ₹ 10 each has been approved for the year ending 31st March 2024.

    Your name appears in the Register of Members as on the Record Date. The details of dividend payable to you are as follows:

    Folio No. No. of Shares Distinctive Nos. Dividend per Share (₹) Total Dividend (₹)
    A-105 100 501 - 600 2.00 200.00

    We are enclosing herewith Dividend Warrant No. 4567 dated 25th July 2024 for ₹ 200/-.

    Thanking you,

    Yours faithfully,
    For ABC Industries Ltd.

    (Signature)
    Company Secretary

    Encl: Dividend Warrant No. 4567

  2. Draft a letter of allotment to debentureholder.
    Drafted Letter:

    XYZ Motors Ltd.

    Regd. Office: Plot No. 55, MIDC, Aurangabad - 431 001.


    Date: 20th July 2024

    To,
    Ms. Priya Patil,
    Nashik.

    Subject: Allotment of Debentures.

    Dear Madam,

    In response to your application No. D-505 dated 1st July 2024, I am directed by the Board of Directors to inform you that you have been allotted 100, 10% Non-Convertible Debentures of ₹ 100 each. The tenure of debentures is 5 years.

    The details of allotment are as follows:

    Folio No. No. of Debentures Allotted Distinctive Nos. Amount Received (₹)
    D-202 100 1001 - 1100 10,000

    The Debenture Certificate will be sent to you within the statutory period.

    Thanking you,

    Yours faithfully,
    For XYZ Motors Ltd.

    (Signature)
    Company Secretary

  3. Draft a letter of thanks to the depositor of a company.
    Drafted Letter:

    Sunshine Finance Ltd.

    Regd. Office: 22, Business Bay, Nagpur - 440 001.


    Date: 22nd July 2024

    To,
    Mr. S. K. Deshmukh,
    Nagpur.

    Subject: Letter of Thanks for Deposit.

    Dear Sir,

    We are in receipt of your application dated 15th July 2024 along with a Cheque No. 123456 for ₹ 50,000/- for placing a Fixed Deposit with our company for a period of 2 years.

    We are thankful to you for showing confidence in our company and depositing your valuable savings with us. We assure you of our best services.

    The Fixed Deposit Receipt (FDR) No. 8899 is enclosed herewith. The details of the deposit are:

    • Amount: ₹ 50,000/-
    • Period: 2 Years
    • Interest Rate: 9% p.a.
    • Maturity Date: 21st July 2026

    Thanking you,

    Yours faithfully,
    For Sunshine Finance Ltd.

    (Signature)
    Company Secretary

    Encl: Fixed Deposit Receipt No. 8899

Q. 8. Answer the following questions (Any ONE) [8 Marks]
  1. What is preference shares? Explain its features.

    Definition: Preference shares are those shares which carry certain preferential rights over equity shares. They have a preferential right regarding payment of dividend and repayment of capital at the time of winding up of the company.

    Features of Preference Shares:

    1. Preference for Dividend: Preference shareholders have the first right to receive dividend before it is paid to equity shareholders.
    2. Preference for Repayment of Capital: In the event of liquidation (winding up) of the company, preference shareholders are paid back their capital before equity shareholders.
    3. Fixed Return: They carry a fixed rate of dividend. The rate is decided at the time of issue.
    4. Nature of Capital: It is considered as safe capital for investors who prefer steady income and safety of principal. However, for the company, it is permanent capital (redeemable after a certain period).
    5. No Voting Rights: Generally, preference shareholders do not have normal voting rights in the company's management. They can vote only on matters directly affecting their rights (e.g., reduction of capital, winding up).
    6. Accumulation of Dividend: In case of Cumulative Preference Shares, unpaid dividend accumulates and is paid in future years.
    7. Market Value: The market value of preference shares does not fluctuate as much as equity shares because the dividend rate is fixed.
  2. Explain the procedure for issue of debentures.

    Procedure for Issue of Debentures:

    1. Pass Resolution in Board Meeting: The Board of Directors must pass a resolution to issue debentures, approving the amount, type, interest rate, and terms of issue.
    2. Hold Extra-Ordinary General Meeting (EGM): If the borrowing exceeds the limit (Paid-up Capital + Free Reserves), shareholders' approval via Special Resolution is required in an EGM.
    3. Filing with Registrar: The company must file the special resolution and other documents with the Registrar of Companies (ROC).
    4. Obtain Credit Rating: The company must get its debentures rated by one or more Credit Rating Agencies (e.g., CRISIL, CARE). The rating must be disclosed in the offer document.
    5. Enter into Underwriting Agreement: If needed, the company enters into an agreement with underwriters to ensure the issue is subscribed.
    6. Issue Prospectus / Letter of Offer: The company issues a prospectus (for public issue) or letter of offer (for private placement) inviting applications.
    7. Open Separate Bank Account: Application money received must be kept in a separate bank account.
    8. Receiving Applications: Investors submit applications along with the money.
    9. Hold Board Meeting for Allotment: After the issue closes, the Board meets to approve the allotment of debentures.
    10. Issue Debenture Certificates: Certificates must be issued to the allottees within 6 months of allotment.
    11. Create Debenture Redemption Reserve (DRR): The company must create DRR out of profits available for dividend.
Title: Maharashtra Board HSC Secretarial Practice Question Paper & Solution July 2024 Labels: HSC, Secretarial Practice, Board Question Paper, July 2024, Solved Paper, Class 12 Commerce Permanent Link: maharashtra-board-hsc-secretarial-practice-question-paper-solution-july-2024 Search Description: Complete and accurate solutions for the Maharashtra Board HSC Secretarial Practice July 2024 Exam. Includes objective answers, letters, and detailed explanations.