Introduction: - Directing is a
process in which the managers instruct, guide, communicate, inspire, motivate
and oversee the performance of the workers to achieve predetermined goals.
Directing is said to be the heart of management process. Planning,
organizing, staffing has no importance if directing function does not take
place. It is a continues process initiated at top level and flows to the bottom
through organizational hierarchy (ladder). A few philosophers call
Direction as “Life spark of an enterprise”.
Importance of Directing are as follows:
1. Initiates Action: Directing function
is a point from where the action starts, subordinates understand their jobs and
so according to the instructions given. Whatever plans are made can be implemented
only when the actual work starts, the direction becomes beneficial.
2. Integrated Efforts: The superiors are
able to guide, inspire and instruct the subordinates to work. Efforts of every
employee towards fulfillment of goals are required. it is through direction the
efforts of very department can be related and integrated with others.
3. Means of Motivation: A manager makes use
of motivational techniques to improve the performance of subordinates by
providing monetary and non – monetary incentives. Motivation is also helpful for
the subordinates to give the best of their abilities which ultimately
helps in growth.
4. Provides Stability and Balance: Stability and
balance in the organization becomes very important for long term survival.
Effective leadership, communication, supervision and motivation provides
stability and maintain balance in the different parts of the organisation.
5. Adopting Changes: Directing function
helps in making changes in internal and external environment. it is the role of
manager to communicate the possible changes very clearly to the subordinates
like new technology, production techniques, management policies, etc.
6. Efficient
Utilization of Resources: Directing helps to utilize all the resources to
the optimum level. Proper direction helps the employees, gives guidance and
motivation in a right manner which reduces wastages and increased efficiency.
This also helps in maximum possible utilization of resources of men, machine,
material, methods and money.
