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TYBCOM Commerce MCQ | Mumbai University 2022

TYBCOM Commerce MCQ

TYBCOM Commerce MCQ | Mumbai University 2022
TYBCOM Commerce MCQ | Mumbai University 2022

Select the most appropriate answer from the options given below

  1. The_____concept rests on four pillars: target market customer needs Integrated Marketing and profitability. a)Product b)Production c)Marketing d)Holistic

  2. With the help of_____marketers can analyze customer behavior.  a)Marketing Research b)Enterprise c)Production concept d)None of these

  3. ________is one of the patterns of target market selection. a)Full market coverage b) Half market coverage c)Middle market coverage d)All of these

  4. ______is an element of marketing mix. a)Profit b)Price c)Investment d)Plan

  5. _______is the part of the product that carries information about the product and the seller.  a)Channel b)Profit c)Label d)Decisions

  6. ______when registered becomes a Trademark.  a)Brand b)Product c)Patent d)Copyright

  7. In_______distribution system, two or more firms at the same level come together for marketing purposes.  a)Horizontal b)Multichannel c)Multi-level d)None of these

  8. ________includes discount coupons, free samples etc. used to stimulate demand.  a)Public Relations b)Sales promotion c)Supply d)Publicity

  9. _______is one of the important steps in personal selling.  a)Blurring b)Prospecting c)Reporting d)Mentoring

  10. Ethics is a branch of______which is concerned with human conduct.  a)Physiology b)Psychology c)Philosophy d)Sociology

  11. _______marketing makes use of an electronic device such as a computer. a)Digital b)Green c)Rural d)Traditional

  12. ______is/are the main factors contributing to the success of brands in India. a)Unique selling proposition b)Innovation c)Consistency d)All of these

  13. _______ is also called Cause-related Marketing.  a) The Product concept b) The Societal Marketing concept c) The Marketing concept d) The Selling concept

  14. _______ is the first step in Marketing Research.  a) Setting objectives b) Follow up  c) Defining the problem d) Creating Research design

  15. _______ is one of the techniques of CRM.  a) Market Segmentation b) Market Domination c) Customer Feedback d) Market targeting

  16. _______ refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.  a) Market Position b) Marketing Mix c) Marketing Research d) Market Coverage

  17. _______ is the act of creating a distinct place in the minds of the customers.  a) Positioning b) Branding
    c) Pricing d) Labeling

  18. In______ pricing strategy, a firm offers the same product to customers at different
    prices. a) Skimming b) Penetration c) Differentiated d) Follow the leader

  19. _______ is the form of Multi-level Marketing. a) Pyramid Marketing b) Network Marketing c) Referral Marketing d) All of these

  20. Integrated Marketing Communication is a _______ activity.  a) One-time b) Occasional c) Continuous d) Rare

  21. _______ Marketing refers to catering to the specific needs of a small segment of consumers. a) Aggressive b) Niche c) Online d) Digital

  22. _______ refers to online commerce transactions between customers. a) B2B b) B2C c) C2C d) None of these

  23. _______ is not a suitable marketing strategy for Rural Markets. a) Syndicated Vans b) Banners c) Melas and Fairs d) Augmented Reality

  24. ________ is a strategy by market followers. a) Flank defense b) Flank attack c) Adapter d) Preemptive defense

  25. ________concept of Marketing aims at making the product widely available. a) Production b) Exchange c) Relationship d) Holistic

  26. ________is one of the components of the Marketing Information System. a) Marketing Mission b) Marketing Channel c) Marketing Mix d) Marketing Intelligence

  27. Usage rate is one of the bases of Market__________. a) Channel b) Distribution c) Segmentation d) None of these

  28. During _________ stage, the product is launched in the market. a) Introduction b) Growth c) Maturity d) Decline

  29. __________ is a strategy when a firm uses an existing brand name to introduce a product in a different product category. a) Brand Extension b) Brand Positioning c) Brand Equity d) Brand Deletion

  30. __________ internal factors influence pricing of the product.  a) Demand b) Cost  c) Competition d) Consumer

  31. Manufacturer to customer distribution channel is called as _________. a) Zero- level Channel b) Multi-Level Channel  c) Two-level Channel d) None of these

  32. _________ is one of the elements of promotion.  a) Transport b) Warehousing c) Packaging d) Logistics

  33. ________ is a step in personal selling.  a) Prospecting b) External Environment c) Internal Environment d) Perception

  34. Consumer organizations assist individual customers in __________. a) Legal matters b) Brand Selection c) Product selection d) None of these

  35. In rural marketing, most of the rural customers prefer to make payment by _______. a) Demand Draft b) Cheque c) Cash d) None of these

  36. Marketing Manager of a global firm does not face __________ challenge. a) Global Market b) Demographics c) Communication d) None of these

  37. _________refers to studying and collecting information about the operations and responsibilities of a specific job.  a) Job Design b) Job description c) Job analysis d) job specification

  38. _________ refers to putting the right man for the right job. a) Selection b) Recruitment c) Placement d) None of these

  39. _________ is a technique of E-Selection. a) Group Discussion b) Campus interview c) Personal Interviews d) Keyword search

  40. Human Resource Development leads to _________. a) Personal Development b) Organizational Development c) Career Development d) All of these

  41. Performance appraisal is needed for ________. a) Managers b) Temporary Employees c) Permanent employees d) All type of employees

  42. ________ helps to improve an employee’s mental health and wellbeing. a) Counseling b) Mentoring c) Training d) Career guidance

  43. ________states that most employees dislike work and lack motivation. a) Theory Z b) Theory Y c) Theory X d) ERG Theory

  44. ________ is an act of stimulating someone or oneself to a desired course of action.  a) Motivation b) Morale c) Communication d) Emotional Quotient

  45. ________ is a feeling of injustice at the workplace. a) Grievance b) Attrition c) Counseling d) Engagement

  46. ________ popularized the concept of Learning Organizations through his book entitled “The Fifth Discipline”. a) Peter Drucker b) Henry Fayol c)Abraham Maslow d) Peter Senge

  47. Employee_________ is the extent to which employees feel passionate and committed to doing their job. a) Enrichment b) Engagement c) Enlargement d) Endowment

  48. Employee__________ involves giving the employees autonomy to take the right decisions. a) Empowerment b) Enrolment c) Education d) Experiment

  49.  ______means choosing the most suitable candidate for those who have applied for the post. a) Recruitment b) Selection c) Placement d) None of the these

  50. ______is a vertical expansion of a job by adding more responsibility and freedom to do it. a) Job simplification b) Job specification c) Job enrichment d) Job enlargement

  51.  ______is a component of Job description. a) Working conditions b) Training c) Qualifications d) Skills

  52. ______is a method of training wherein employees are transferred from one job to
    another. a) Counseling b) Understudy c) Job Rotation d) Case Study

  53. ______appraisal is conducted by various parties. a) Role Analysis b) Management by Objectives c) Ranking Method d) 360 Degree

  54. _____planning is a process of making arrangements to fill up the top important position in an organization.  a) Career b) Succession c) Human Resource  d) Employee

  55. ______is a financial motivation. a) Bonus b) Work Environment c) Appreciation d) Job Security

  56. ______leadership style is more suitable in family-run businesses. a) Bureaucratic b) Autocratic c) Laissez Fair d) Paternalistic

  57. Theory X of motivation is based______on assumptions of human resources. a) Positive b) Negative c) Positive and negative  d) Neutral

  58. _____is a type of competency. a) Organizational b) Core c) Technical d) All of these

  59. ______is an emerging employment pattern. a) Attrition b) Work from home c) Transformational d) None of these

  60. ______may be a cause of downsizing in organizations. a) Low Morale b) High absenteeism c) Cost reduction d) Low motivation


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2019 Board Paper Solution

HSC ENGLISH SET A 2019 21st February, 2019

HSC ENGLISH SET B 2019 21st February, 2019

HSC ENGLISH SET C 2019 21st February, 2019

HSC ENGLISH SET D 2019 21st February, 2019

SECRETARIAL PRACTICE (S.P) 2019 25th February, 2019

HSC XII PHYSICS 2019 25th February, 2019

CHEMISTRY XII HSC SOLUTION 27th, February, 2019

OCM PAPER SOLUTION 2019 27th, February, 2019

HSC MATHS PAPER SOLUTION COMMERCE, 2nd March, 2019

HSC MATHS PAPER SOLUTION SCIENCE 2nd, March, 2019

SSC ENGLISH STD 10 5TH MARCH, 2019.

HSC XII ACCOUNTS 2019 6th March, 2019

HSC XII BIOLOGY 2019 6TH March, 2019

HSC XII ECONOMICS 9Th March 2019

SSC Maths I March 2019 Solution 10th Standard11th, March, 2019

SSC MATHS II MARCH 2019 SOLUTION 10TH STD.13th March, 2019

SSC SCIENCE I MARCH 2019 SOLUTION 10TH STD. 15th March, 2019.

SSC SCIENCE II MARCH 2019 SOLUTION 10TH STD. 18th March, 2019.

SSC SOCIAL SCIENCE I MARCH 2019 SOLUTION20th March, 2019

SSC SOCIAL SCIENCE II MARCH 2019 SOLUTION, 22nd March, 2019

XII CBSE - BOARD - MARCH - 2019 ENGLISH - QP + SOLUTIONS, 2nd March, 2019

HSC Maharashtra Board Papers 2020

(Std 12th English Medium)

HSC ECONOMICS MARCH 2020

HSC OCM MARCH 2020

HSC ACCOUNTS MARCH 2020

HSC S.P. MARCH 2020

HSC ENGLISH MARCH 2020

HSC HINDI MARCH 2020

HSC MARATHI MARCH 2020

HSC MATHS MARCH 2020


SSC Maharashtra Board Papers 2020

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English MARCH 2020

HindI MARCH 2020

Hindi (Composite) MARCH 2020

Marathi MARCH 2020

Mathematics (Paper 1) MARCH 2020

Mathematics (Paper 2) MARCH 2020

Sanskrit MARCH 2020

Sanskrit (Composite) MARCH 2020

Science (Paper 1) MARCH 2020

Science (Paper 2)

Geography Model Set 1 2020-2021


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