Appeals are used to create social awareness. These are done to involve people in general social activities. It is done to make people aware of social problem, to encourage them in trying to solve the problem and to motivate them to take active part in movements, missions or rally etc.
Let us see how appeal is made-:
1. Use catchy slogans.
2. Be brief.
3. Address directly to the reader.
4. Seek reader’s participation.
5. Appeal to heart.